Top 10 economic trends in 2012

Alistair Dunsmuir
By Alistair Dunsmuir November 8, 2012 11:10

Top 10 economic trends in 2012

What have been the 10 biggest economic trends in the golf industry over the last 12 months?

Here, thanks to a survey of proprietary and members clubs across the UK by Hillier Hopkins LLP, we reveal the biggest changes to have taken place in the last year.



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Alistair Dunsmuir
By Alistair Dunsmuir November 8, 2012 11:10
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1 Comment

  1. John Ashworth November 9, 17:24

    The fact that this survey is based on a sample of only 15 proprietary clubs, all in the south east, and 114 members clubs, suggests that your introductory headline is somewhat exaggerated.
    It is a pity that more proprietary clubs were not included, because the survey’s findings could be of great value to golf clubs of all shapes and sizes. Reliable benchmarking data is sadly lacking in the golf industry – and it has long been thus. Both PKF and the Golf Research Group produced surveys in the early to mid 1990s in the hope, in PKF’s case, that something similar to the benchmarking data routinely prepared for the hospitality industry could be produced for golf. There was little enthusiasm then from the members clubs, and issues of commercial confidentiality made it difficult to excite the proprietary clubs.
    But things have moved on. Sports Marketing Surveys, who are members of the Golf Consultants Association (as we are) have been asked by the UKGCOA to prepare benchmarking reports for their members. It would help everyone if the SMS research could be compatible with that of Hillier Hopkins and a joint benchmarking report produced for the industry as a whole. But I will not be holding my breath!

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