Plan Next Seasons Marketing Campaign With Nevada Bobs

Alistair Dunsmuir
By Alistair Dunsmuir December 20, 2012 15:06

Nevada Bob'sNow we are into the winter season it is the time that we all need to plan for the 2013 golfing season. It will be upon us before we know it, so now is not the time to reduce your promotional and marketing spend, just use it so that it is being used more effectively. Why do the marketing on your own, why not use someone who has a strong name in golf and a strong marketing programme?

It is now the time to start to think about how you are going to market and promote your shop and club as it is in the next few months that societies are planning their yearly outings and as a club or shop you should be planning to reach the organisers of societies to make sure your club is on their list to play and your shop is on their list to buy the prizes.

It is also the time that members of clubs are thinking of what to do next season. Do they renew their membership or look for a club that has a lower membership fee in these difficult times, or just pay and play? Your club needs to get their benefits across to all golfers. If current members see new and additional golfers joining their club or a campaign to bring in more green fees and societies they will see that the additional revenue may take away the threat of increased fees and may make them renew their membership.

The Nevada Bobs name has been around in the UK for the last 22 years and we can help. We are offering all clubs and pros the opportunity to become part of our long established network. We will dual brand your shop and promote all aspects of your business through our website and our 120,000 database. We will design your e-mailers and send them out to on average 3,000 golfers in your exclusive territory, and your club will be listed in the e mailers we send out for the network up to three times a week. Where else would you be able to reach on average 3,000 golfers 13 times a month for £150?

Marketing is important for the survival of any business and we can help because we know we are reaching non-members, from the clubs that have already joined us. They are seeing an increase in shop sales as our name encourages them to visit the shop and once they have seen the facilities look at playing, so they have seen an increase in rounds being played.

It helps if your name appears on the first page of Google, but to get there takes a lot of work. We are when golfers type in generic phrases such as ‘golf equipment’. This is why we get in the summer months 50,000 unique visitors a month to our site and the third most visited section is the Store Locator, so we know we can get your club and shop widely known within your area and increase all areas of your business.

Being a part of a brand does not mean you lose your identity, it just makes it stronger. So to start planning for 2013 call Craig Johnston on 01923 222370 or e mail him on and find out how we can help increase the number of golfers that visit you.


Alistair Dunsmuir
By Alistair Dunsmuir December 20, 2012 15:06
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