How to partner with sports’ teams

Alistair Dunsmuir
By Alistair Dunsmuir March 1, 2013 13:33

How to partner with sports’ teams

Golf pro and marketing expert Sean Mysel explains how his venue partnered with a major sporting team in the USA, and the benefits that this has brought both parties.

Alistair Dunsmuir
By Alistair Dunsmuir March 1, 2013 13:33
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6 Comments

  1. Sean Mysel (@ColumbiaGolf) March 1, 14:19

    » How to partner with sports’ teams http://t.co/xzlc2tebFw

    Reply to this comment
  2. Golf Club Management (@GCM_mag) March 2, 11:26

    Is partnering with a sports’ team feasible for your golf club? http://t.co/oGmU2e9Ez4

    Reply to this comment
  3. Sean March 4, 17:32

    Anyone watching this video, I will help walk you through the process. It’s amazingly simple.

    Reply to this comment
  4. Sam March 9, 13:05

    You really have to wonder if the fella is actually in the real world!

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    • mvp March 11, 10:35

      why? This is a good video and makes perfect sense to me.

      One thing that golf clubs have that’s worth a lot, beyond the course, is a database of thousands of people, many are wealthy, living nearby and like to spend money on playing golf. Makes sense to use it

      Reply to this comment
    • Sean Mysel March 12, 14:41

      Dear Sam, I want you to read this quote:

      “We’ve found that partnering with local businesses has several mutually beneficial opportunities. Sport teams are always trying to find ways to bolster attendance and create unique experiences and local companies and business often are in search of customer/member rewards, incentives and teambuilding events. By organizing these events at the ballpark, we are able to create a customized experience for the business and highlight them in a special fashion that will immediately make guests think that the company is going above and beyond normal expectations”
      Scott Baird, Account Executive, San Diego Padres Baseball Club

      That’s not made up and yes, I got my club to make this partnership…

      Reply to this comment
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