Almost all golfers under 35 now use social media

Alistair Dunsmuir
By Alistair Dunsmuir May 19, 2014 11:18

Almost all golfers under 35 now use social media

The vast majority of UK golfers now use at least one of the major social media websites or apps and, for the first time, the majority of golfers now own a smartphone.

social media jason howie

Most golfers are now active on social media. Image by Jason Howie

New research by polling company SMS reveals how important social networking can be to a golf club’s marketing operation as almost all golfers under the age of 35 are now on social media.

SMS, commissioned by Golf Gamebook, polled over 4,000 UK golfers and found that Facebook is the most popular network overall for golfers, while younger golfers have a preference for Twitter and older ones for LinkedIn.

Across all age categories, 62 percent use Facebook, 25 percent LinkedIn and 24 percent Twitter.

SMS has not revealed what the overall percentage of golfers who use at least one social network is, but as the minimum possible figure is 62 percent, this represents a steep rise from 55 percent when it last carried out this kind of research.

Almost all golfers under the age of 35 use social media, with 80 percent on Facebook and 64 percent on Twitter alone. LinkedIn might be the second most popular social network for golfers overall, but it is only used by 16 percent of golfers under the age of 35.

Perhaps surprisingly, the research finds that while under 35s are the most active on social media, over 55s are the second most active.

The findings also reveal that 54 percent of UK golfers follow European or US Tour players online, 43 percent seek coaching and swing advice and 43 percent use social media to look for information on new products from leading equipment manufacturers.

golf social media

Two years ago a slight majority of golfers did not use a smartphone, but that has now dramatically changed, with more than two-thirds of golfers now owning one. Nearly a third of golfers own an Apple iPhone alone, and a similar percentage owns an Android device, with a Samsung smartphone being the most popular. Windows phones such as Nokia, and Blackberry phones, together have about 10 percent market share of golfers.

Mikko Rantanen, CEO of GameBook, said: “It is vital for the golf industry as a whole that we understand how golfers are using social media channels to learn, communicate and engage with like-minded individuals.”


Alistair Dunsmuir
By Alistair Dunsmuir May 19, 2014 11:18
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  1. CMM (@Coltmm) May 19, 11:51

    Almost all golfers under 35 now use social media

    Reply to this comment
  2. @IngreyMark May 21, 21:49

    I’m sure Australian Golfers are the same – Almost all golfers under 35 now use social media

    Reply to this comment
  3. West Essex (@WestEssexGC) May 22, 12:10

    Almost all golfers under 35 now use social media

    Reply to this comment
  4. Essex Golf (@golfessex) May 22, 12:37

    Almost all golfers under 35 now use social media » Golf Club Management

    Reply to this comment
  5. Ian Mullins May 22, 13:13

    Actually, more interesting is that 58% of all user of social networks are OVER 35!!


    Reply to this comment
  6. @charityengineus May 22, 16:47

    Interesting article. Likely says something about the interests of today’s donors too that the majority of golfers…

    Reply to this comment
  7. Matt Hughes May 19, 14:15

    There are now Golf Apps especially for social networking. Check out
    GolfMatch and Golfalong

    I would love for you to join the GolfMatch community!

    It is the easiest place to connect with golfers, share experiences, and follow your golfing world. Check it out, you won’t regret it!


    Thank you for joining the Beta launch of Golfalong. We are thrilled to have you on board.

    Here is your referral link to share with all of your friends.

    If you get the most to join our beta launch using your link, you will win a trip to meet and golf with LPGA Star Christina Kim, and you can bring 2 friends along.

    Click here to watch Christina’s video about Golfalong

    Follow us on Facebook and Twitter for all the latest updates and news.

    Golfalong will be your online clubhouse for all things golf.
    Make more meaningful golfing connections. The eHarmony for golfers
    Book tee times with ease
    Receive relevant, real time reviews on golf courses you want to play
    Track your scores/stats and use the Golfalong engine to serve as your caddie/coach
    Earn points to use towards free rounds of golf and exclusive deals on golf
    Challenge your golfing friends even if they can’t physically play with you or on the same course
    Manage your golf groups with ease
    Follow friends golfing rounds in real time
    Even order food and drinks while playing

    Our beta launch is right around the corner and we can’t wait to have you test it out!

    Welcome to the Golfalong family, thank you so much for the support!

    The Golfalong Team

    Sent from my iPhone

    Sent from my iPhone

    Reply to this comment
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