If you like naked men, mowers and charity, then you’ll love this golf club

Alistair Dunsmuir
By Alistair Dunsmuir May 30, 2014 14:10

Inspired by the Calendar Girls, an Essex golf club is raising thousands of pounds for Cancer Research UK – thanks to naked men.

nomownate photo

Southend Golf Club’s charity committee’s head, Ian Southgate, has devised #nomownate – a fundraiser which uses the power of social media whilst also capturing the essence of the famous antics of the Women’s Institute group from the Yorkshire village of Rylstone, who posed for a series of cheeky, nude photographs which they used to produce a calendar that raised funds for the local leukaemia ward.

Not only did their calendar sell out, but the world’s media descended on the village and the story was transformed into a successful film starring Helen Mirren and Julie Walters.

“Our challenge is a bit simpler,” says Southgate, from Leigh on Sea. “You take your clothes off, grab the lawnmower and take a photograph. Just make sure you keep it cheeky! Nothing rude, just like the Calendar Girls.

“Then you post the picture to social media, donate £3 and #nomownate three friends to join in.”

The donation process is simple: you either visit www.JustGiving.com/nomownate or text NMNT88 to 70070.

“It’s so easy and the response has been amazing,” continues Southgate. “The guys have been getting really creative and sometimes it is the least likely golfers who seem to have had the best fun producing a great shot. It’s greenkeeping with a difference!

“We’ve had photographs sent from all over Essex, but we’ve also had some come from across the country and a few were even taken overseas. It’s been great fun seeing what people have been getting up to.”

Cancer Research UK is the chosen charity of 2014 club captain Colin Wyatt and the annual activities have a history of generating impressive sums of money.

“Last year, for example,” says Southgate, “we raised £11,500 for The Lily Foundation, which raises money for research into mitochondrial disease and other metabolic disorders. We’re pleased we can fund-raise whilst enjoying one of the social highlights of the year.”

The campaign peaks, as every year, with the club’s week long beer and music festival (June 3-7), but the potential for #nomownate has no limits.

Southgate says: “We kicked it off in the middle of May and we’ve already raised over £2,000, including the Gift Aid contributions.

“Any golfers from around the country or the world, can join in – the more the merrier! We think it’s a great way for golfers to have a bit of fun and contribute to a great charity.”


Alistair Dunsmuir
By Alistair Dunsmuir May 30, 2014 14:10
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