St Mellion becomes latest big name to go up for sale

Alistair Dunsmuir
By Alistair Dunsmuir April 16, 2015 10:44

Less than a year after the likes of Wentworth, Turnberry, Lough Erne Resort, Cameron House, Loch Lomond and Fairmont St Andrews have been placed up for sale, St Mellion International Resort in Cornwall has become the latest big name UK golf club to be put on the market.

The news also comes just a few days after another leading resort, Brocket Hall, has become available to buy.

StMellionInternationalResort_18thNicklaus_Hotel_pic_credit_AndyHiseman_72dpi_web

St Mellion International Resort. Image by Andy Hiseman

St Mellion is up for sale after its owner, Crown Golf, carried out a strategic review of its UK golf portfolio. No guide price has been revealed but the venue has enjoyed robust trading and continuous growth since it reopened in 2009, a period of intense difficulty for the industry. This was also despite the English Open, which was due to be played at St Mellion from 2009, first being postponed and then cancelled, due to a lack of sponsorship.

St Mellion has undergone major investment in the last few years, including a modern new 80-bedroom resort hotel complex with spa, banqueting and conferencing facilities plus significantly enlarged clubhouse facilities, as well as a redevelopment of the Kernow Course and refurbishment of the world-renowned Nicklaus Signature Course, which was the first British golf course designed personally by Jack Nicklaus.

In December 2014 the resort received outline planning approval to develop an additional 265 holiday homes on the 325-acre site, and a spokesman said it has since received a number of unsolicited approaches from resort operators and developers.

Plans are also well advanced at St Mellion for the development of a new 10-room spa facility which, subject to the sale, would be ready to open in April 2016.

Crown Golf’s chief executive officer, Stephen Towers, said: “With the grant of the planning permission for the new holiday homes, St Mellion International Resort now represents an enormous opportunity as a property development to the right buyer.

“The new holiday homes also offer a significant potential trading enhancement to the current income streams, and their eventual completion will boost the long-term profitability of the resort.

“However, we regard the completion of the holiday homes development at St Mellion as being outside of our core operational business. Therefore, we believe that with the economy returned to growth, and particularly with the increased recent levels of interest in the UK golf resort market by property developers, now is exactly the right time to offer this unique opportunity to the market, although any sale would naturally be conditional on full value being achieved.

“Meanwhile it remains business as usual at the resort, and we look forward to giving a warm St Mellion-style welcome to many thousands of golfers this season, as we always do!”

 

Alistair Dunsmuir
By Alistair Dunsmuir April 16, 2015 10:44
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1 Comment

  1. Bob Braban April 19, 15:15

    The current state of the golf members’ club industry doesn’t have too much to do with this except indirectly. Even more than Brockett Hall this is about leisure and holidays with golf as a secondary consideration. What is of importance to members’ clubs is where Crown Golf go from here and whether this heralds a change in their overall strategy. So far they have 25 venues around the country and don’t dominate any region. If they do acquire dominance over a region they will be an increased threat to traditional clubs, particularly given the poor state of management of many of them.

    Bob Braban
    http://www.golfclubmarketing.org

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