Why the refurbishment of Sandy Lodge’s clubhouse has boosted wedding income

Seamus Rotherick
By Seamus Rotherick November 23, 2015 08:57

The refurbishment to the interior at clubhouses like Sandy Lodge didn’t just provide an upgrade to tired facilities, it created areas that have attracted revenue from the likes of wedding parties and small conferences, writes Andy Waple

Major investment in clubhouse facilities has paid dividends for Sandy Lodge Golf Club in Middlesex where members and visitors feel home from home in the spacious and comfortable surroundings.

The club has never been reluctant to make improvements both on and off the course and its forward thinking policies were rewarded in 2014 when it was selected to host the English Senior Womens’ Championship. This year it went a step further, being picked as a Regional Open qualifying venue until 2019.

46-48 Wedding Disco & Dance floor

Wedding disco and dance floor at Sandy Lodge Golf Club

Located to the north west of London on the border of Hertfordshire and Middlesex, it was established in 1910 as a private members’ club and has a fine reputation for its quality course and a friendly, inviting clubhouse.

The clubhouse underwent significant changes in 1997 when a larger kitchen, dining room and bar were added.

In 2007 a major renovation and redecoration took place with new carpets, curtains, furniture and lighting introduced, following input from golf clubhouse refurbishment experts, including golf club interior designers George Interiors and Trent Furniture.

General manager Clive Bailey said: “Prior to the enlargement, Sandy Lodge clubhouse was typical of a private members’ club. The work made us much more flexible and functional giving us additional space where we could hold functions without impacting on members’ enjoyment of the club.”

The club now has room to stage weddings and similar functions, meetings and small conferences.

As a result of the investment the clubhouse is a lively hub, hosting numerous events including live music nights.

Further refurbishment is on the horizon and once again the club will consult people with an expert knowledge of clubhouse refurbishment.

Clive said: “It is important to rely on experts’ opinion because they are able to provide advice on function as well as style.”

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Sandy Lodge Golf Club

Meanwhile a golf operator that has taken over a municipal course from Liverpool City Council has stressed the importance of investing in off-course facilities.

Allerton Golf Club Trading, part of the Maghull Group, is now running the local course, rebranded Allerton Manor Golf Club, and has pledged a major cash injection in the course and clubhouse as part of a vision to create a high quality sporting and leisure destination.

Finance has been made available to provide a new golf shop, bar, glazed café / bistro in the courtyard, new and refurbished function areas and a raised timber terrace looking out over the 18th green as well as improved parking for customers.

Jonathan Large, director of golf at Allerton, said: “When we took on this contract we said that we believed that pay for play facilities should be looking to match the best private golf clubs in terms of the quality of the courses and the wider facilities, and we are now beginning to make that pledge a reality.

“The clubhouse urgently needs a significant upgrade in terms of its facilities and our plans will bring it right up-to-date and I am sure will be appreciated by everyone who plays here.

“We will be transforming perceptions, experience and creating the quality of facility that will attract more customers and get more people playing a fantastic and extremely healthy game.”

Plans have been submitted to Liverpool City Council and, subject to approval, work will get underway with an intention of unveiling the new clubhouse in April.

Upgrades to the course are also planned.

The new venture has delighted council chiefs who are looking for savings across the full range of services.

Liverpool’s assistant mayor, Wendy Simon, said the deal would help secure the future of the popular golf course.

She said: “Sadly, we can’t continue to subsidise some activities so all partnership options need to be considered, including those from the private sector, to find different ways of securing their future.

“We already have a strong relationship with the Maghull Group due to our work with them over the North Liverpool GC and we know they are committed to improving the golf offer along with the off-course facilities.”

 

Seamus Rotherick
By Seamus Rotherick November 23, 2015 08:57
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