Here are the top three things I learnt while editing the magazine last month

Alistair Dunsmuir
By Alistair Dunsmuir February 4, 2016 08:15 Updated

The team that kept Bernard Gallacher alive at Marcliffe Hotel in 2013 saved more than just one life

When former Ryder Cup captain Bernard Gallacher suffered a near fatal heart attack at the Aberdeen hotel in 2013, a team of staff rushed to his aid, saving his life. What they probably didn’t realise was that in doing that they were saving more than just one person’s life: Gallacher set up a campaign that resulted in scores of British golf clubs purchasing defibrillators. And one that he donated to Bathgate golf club in 2014 was recently used on 44-year-old father-of-three Craig Bowse, when he suffered a cardiac arrest on the golf course, saving his life.

bernard gallacher

Golf clubs in Scotland will be encouraged to be as commercial as Tesco

The new chair of the new body that runs amateur golf in Scotland, Scottish Golf, has an impressive business pedigree. Eleanor Cannon was a director at Scottish & Newcastle and ran her own business, but it was perhaps her time as global head of customer service at Tesco that will have the biggest impact on her new job.

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She said: “If you were on the ­check-out, you had a £5 threshold for ­decisions. If a chicken came through at £5.50, you had to check with the duty supervisor. What we did was give staff much more discretion. We managed to get many more customers. The message was, ‘no matter who you are, you’re there to understand customers, deliver their needs and provide a brilliant service.’ This is all relevant to the challenge we face in golf.”

Golf can benefit from large corporations’ desires to keep their staff healthy

Companies like BT, which employ thousands of staff, have employee health programmes, and in the case of BT, which saw a British Heart Foundation newsletter that promoted the benefits of golf, linked up with a golf club to provide several employees in Newcastle with tuition.

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If clubs could market the health benefits of golf to a large, local business correctly, who knows how many new customers they could secure.

 

Alistair Dunsmuir
By Alistair Dunsmuir February 4, 2016 08:15 Updated
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