Here’s the top three things I learnt about the industry in February

Alistair Dunsmuir
By Alistair Dunsmuir March 1, 2016 14:55

Golf Club Management editor Alistair Dunsmuir picks his monthly top three learning points from the last four weeks:

Hole cups are getting bigger

Both literally and figuratively. Norwood Park Golf Centre redesigned its par three course and decided to put two hole cups on each green, one the common four and a half inch diameter size, the other 15 inches, which is growing in popularity. The result: “It really has been very popular, offering both variety and fun for all the family. It gives the players more choice and is ideal for beginners and juniors wanting to make the transition from the driving range on to the course quicker and without making it too difficult,” said a club spokesman.

hole cup

Some clubs had a great year in 2015

They’re probably not all located in Durham, but it’s that golf union that has revealed a large rise in its clubs’ members in the last year, driven by slightly more than half of them having an exceptional 12 months. The likes of South Moor Golf Club, which saw its membership rise by 112, puts the good news down to a vastly improved marketing infrastructure, that drove other improvements.

14-15 south moor IMG_0955

Golf is better for your health than going to the gym

Twelve briskly walked holes of golf a week is more effective at keeping weight down for women of all ages and men over 50 than regularly going to the gym, according to new research. And it’s a lot more fun too.

And these three facts can be rolled into one – giant hole cups to attract juniors and the health benefits of golf could be your club’s marketing hooks.

walking pixelated stills

 

Alistair Dunsmuir
By Alistair Dunsmuir March 1, 2016 14:55
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