Golf club members and staff offered 50% off wine and spirits show

Every reader of The Golf Business can attend The Wine Show Chelsea in London for 50% off the ticket price.

The Wine Show Chelsea will be held at Chelsea Old Town Hall on Friday 18th, Saturday 19th and Sunday 20th October, 2019. Attendees can try a range of wines and spirits, learn about trends in the industry and attend masterclasses.

The golf industry has seen a surge of interest in wine in recent months as many clubs have discovered an improved wine offering is leading to both increased profits in the bar and restaurant, and ways that facilities can entice non-traditional golfing profiles such as women-only groups to their clubhouses.

Recently The Golf Business profiled the entrepreneur Penny Streeter OBE, who has converted half of one of the two courses at Mannings Heath Golf Club into a vineyard. PGA Catalunya Resort is also opening a vineyard on its grounds.

Credit: Tristan Jones.

Wine enthusiasts will be given the opportunity to discover and buy fine wines from merchants and producers from across the globe, whilst expert wine advisors will be on hand throughout the show to offer help and advice.

It won’t just be wine – spirits will also be showcased at a time when many Scottish golf clubs have forged links with whisky producers.

Remaining tickets range from £55 to £85. However, The Golf Business readers can attend for half the advertised price.

The website thewineshowchelsea.com has all the details about the show, but golf club managers, members and staff can get their discounted tickets by typing in the discount code TGB50 when purchasing their tickets.

A spokesman for the show said: “”Whether you’re the food and beverage manager of a golf club looking to offer an improved wine and spirits experience to your customers, or just someone involved in golf who loves wine or spirits or both, The Golf Business readers will find this a perfect environment for you to enjoy a weekend of learning, food and drink.”