Golf club members and staff offered 50% off wine show

Seamus Rotherick
By Seamus Rotherick April 6, 2018 17:02 Updated

Every reader of The Golf Business can attend The City Wine Show in London for 50% off the ticket price.

The City Wine Show is an event held near St Paul’s Cathedral on April 13 and 14 where attendees can try a range of wines, learn about trends in the industry and attend masterclasses.

The golf industry has seen a surge of interest in wine in recent months as many clubs have discovered an improved wine offering is leading to both increased profits in the bar and restaurant, and ways that facilities can entice non-traditional golfing profiles such as women-only groups to their clubhouses.

Last August The Golf Business profiled the entrepreneur Penny Streeter OBE, who has converted half of one of the two courses at Mannings Heath Golf Club into a vineyard. The same month PGA Catalunya Resort announced it is also opening a vineyard on its grounds.

The Discovery Zone at last year’s show

Wine enthusiasts will be given the opportunity to discover and buy fine wines from merchants and producers from across the globe, whilst expert wine advisors will be on hand throughout the show to offer help and advice.

Tickets range from £20 to £75 depending on which days you want to attend and which masterclasses you’d like access to. However, The Golf Business readers can attend for half the advertised price across all the packages.

The website has all the details about the show, but golf club managers, members and staff can get their discounted tickets by typing in the discount code TGB50 when purchasing their tickets.

A spokesman for the show said: “Showcasing the very best companies involved in wine, be they merchants or producers, the City Wine Show is open to both those in the drinks trade and wine enthusiasts.

“It showcases new products in a dedicated sampling section as well as beers and gin, while in the Discovery Zone, guests can sample award-winning wines.

The popular masterclasses will return in 2018

“Attendees can meet and talk to our exhibitors, which last year included Champagne house Piper-Heidsieck, wine auctioneer, wine tour operator Arblaster & Clarke, Portuguese wine importer Portuguese Vinhos and historic Chilean estate Viña Casa Silva.

“With the goal to be informative but informal, with a firm emphasis on fun, we will once again be offering free masterclasses, hosted by industry experts including Patrick Schmitt MW.

“Whether you’re the food and beverage manager of a golf club looking to offer an improved wine experience to your customers, or just someone involved in golf who loves wine, The Golf Business readers will find this a perfect environment for you to enjoy a weekend of learning and wine.”


Seamus Rotherick
By Seamus Rotherick April 6, 2018 17:02 Updated
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1 Comment

  1. John W April 6, 17:23

    The holy grail is Wine, Food & Golf!

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