PGA CEO Robert Maxfield to write for The Golf Business

Alistair Dunsmuir
By Alistair Dunsmuir May 1, 2018 08:25

One of the most powerful people in golf in Europe, the chief executive of the Professional Golfers’ Association (PGA), Robert Maxfield, is to provide regular editorial contributions to The Golf Business.

Maxfield, 51, has been head of the PGA since April 2017, and has worked at various senior roles within the organisation since 2006.

He has extensive knowledge of the UK golf industry, and golf clubs in particular, having previously been group golf director at De Vere, which, at the time, operated several golf clubs. He has also been The Belfry’s director of golf and has been captain of Wolstanton Golf Club in Staffordshire, captain of Staffordshire Golf and captain of the Midland Counties, and has served on various county committees.

Robert Maxfield

During his time at The Belfry, when he developed his team to include 36 PGA professionals working in all aspects of the business, he was responsible for the delivery of three Ryder Cups and numerous European Tour tournaments. Under his tenure, The Belfry’s golf business became one of the most profitable and successful golf retail operations in the world.

Maxfield, a former England schoolboy international who earned a golf scholarship at Florida State University, joins the likes of Steve Mona, CEO of World Golf Foundation (WGF), Richard Dixon, CEO of Wales Golf and Jim Croxton, CEO of the British and International Golf Greenkeepers Association (BIGGA), who also regularly provide perspective to the magazine.

“PGA Professionals play a fundamental role in recruiting and retaining golfers,” he said. “I will be using this column to highlight the work of our Members who now work in more than 50 different job roles in the golf industry in more than 80 countries.”

The Golf Business is posted to more than 97 per cent of golf clubs in the United Kingdom and has a large social media following. The magazine, which in 2012 named Maxfield’s predecessor, Sandy Jones, as the third most powerful person in golf in the UK, profiles at least one golf club manager, one PGA professional and one golf course manager in every issue.

“We’re delighted that Robert Maxfield has agreed to contribute for us,” said editor Alistair Dunsmuir. “He’s one of the most knowledgeable and successful people in Europe’s golf industry and hopefully his columns will help golf clubs and their PGA professionals achieve more together.”

 

Alistair Dunsmuir
By Alistair Dunsmuir May 1, 2018 08:25
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