Ion exchange technology water filter launched

A water filter brand that removes 99.6 per cent of all tap water impurities has been launched.

“ZeroWater is the equivalent of purified bottled water! I would like to draw your attention to our incredible selection of ready-pour pitchers,” said spokeswoman Amy Stiff.

ZeroWater uses ion exchange technology as opposed to a simple carbon-only water filter, which removes virtually all of the detectable dissolved solids from your tap water.

“Whereas leading brands only remove up to 50 per cent, this level of purity is essential to boosting concentration and productivity,” she added.

“The seven-cup, 10-cup and 12-cup pitchers, as well as a 23-cup dispenser, are currently available for purchase. Each purchase will include the pitcher or dispenser of choice, a ‘ZeroWater Ion Exchange’ water filter and a Total Dissolved Solids [TDS] meter to provide a digital measurement of the total dissolved solids in your tap and filtered water (£24.99 retail value).

“Available from ZeroWater for £24.99 to £44.99 depending on size.”