Golf course designers given marketing tips

Seamus Rotherick
By Seamus Rotherick October 24, 2011 09:31

Golf course designers given marketing tips

The European Institute of Golf Course Architects (EIGCA) has held a seminar aimed at helping golf course design companies grow in the current economic climate.

Entitled ‘A Practical Guide to Building an Effective Business Growth Strategy’, the seminar looked at marketing strategies companies can deploy.

The two-day event, staged at the Sofitel Hotel, Gatwick last week, was co-sponsored by EIGCA and Toro, and attracted nearly 30 golf course architects from all over Europe.

Mike Etzel Ph.D., professor of marketing at the University of Notre Dame, Indiana, introduced a strategic planning programme to the attendees based on the fundamental concepts of market identification and segmentation.

EIGCA president, Rainer Preissman, commented: “The two days reinforced the importance of looking ahead and identifying opportunities for successful business growth.”

Seamus Rotherick
By Seamus Rotherick October 24, 2011 09:31
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