Woburn Golf Club signs long term deal with buggy manufacturer

Seamus Rotherick
By Seamus Rotherick October 20, 2011 09:11

Woburn Golf Club signs long term deal with buggy manufacturer

Woburn Golf Club has renewed a long-term partnership with golf car manufacturer Club Car, citing growing revenues from corporate golf as a key reason.

The high-profile Buckinghamshire club recently invested £3.5 million in refurbishing its clubhouse, and this has attracted more visitors to the club – many of whom are playing golf and renting buggies while doing so.

“It was an easy decision to make,” said Jason O’Malley, general manager of Woburn Golf Club. “Possessing a fleet of smart, robust, reliable and multi-functional golf cars is vital to complementing our high-end image and it ensures we are able to maximise our sales opportunities.”

The extended lease deal, which originated in 2008, is for 50 electric-powered, emission-free Club Car Precedent vehicles for use on-course by golfers, plus half a dozen four-seater utility vehicles for starters or marshals, driving range ball collectors and on-course beverage retailers.

Woburn Golf Club has identified a number of revenue streams for its Club Car fleet with corporate golf days playing an increasingly important role in boosting the bottom line.

“We have always enjoyed a healthy amount of sales revenue from golf-day packages and, over the last four to five years, a growing number of sales from corporate business,” said Jason O’Malley. “Car hire was up 11.2 per cent, with usage per round rising by five per cent in the first half of 2011 compared to the same period 12 months earlier.

“Clearly this is where a significant amount of business is to be gleaned – and it would be crazy for operators not to push their golf cars during such events, particularly when you add upselling in to the equation.”

Seamus Rotherick
By Seamus Rotherick October 20, 2011 09:11
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