Surrey club offers month-long ‘membership’
By Emma Williams
A Surrey golf club has come up with an innovative way to market itself – it is offering unlimited golf for one month.
Thames Ditton and Esher Golf Club is using AmazonLocal – Amazon’s rival to Groupon – to sell what is similar to one month’s membership for £39. AmazonLocal details that the package would normally cost £852 – although this is higher than the current annual seven-day membership that the club sells. A weekend green fee at the club is £16 for 18 holes.
The voucher entitles the buyer to the month-long deal starting from whenever it is redeemed, up until the end of November 2013. Golf can be played on every day, although not until 12.30pm on Sundays.
By Emma Williams
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Good on the club for being creative. A very different idea – I’d like to know if it works
Just as well the clubs members wont be online active and notice that they are paying more than everyone else. Why is there no direction at clubs when it comes to marketing to produce a return.
Why don’t they just get in touch with us at The Social Golfer and we’ll promote their club to over 3.5k UK golfers (7.5K+ worldwide) and not take 50% commission! Very strange decision?!
so buy 6 vouchers @£39 each , redeem one each month commencing in April, so you get the entire summer membership for £236…….so how many existing members will take that instead of paying £575 for the whole year?? Just pay casual green fees when its not raining in the winter…..save a fortune!! The Club will go bust!!