The Belfry joins reciprocal scheme

Alistair Dunsmuir
By Alistair Dunsmuir April 4, 2013 10:08

The Belfry joins reciprocal scheme

The-BelfryOne of the world’s most famous golf clubs has joined a reciprocal and flexible membership programme with other clubs to attract new revenue.

The Belfry, which has hosted the Ryder Cup four times, has joined the De Vere Club, in which members can play at any of 12 golf venues for £295 per year.

For that price, members receive 100 points which can be redeemed against green fees, buggy hire, driving range tokens and spa and leisure visits at clubs including The Carrick at Loch Lomond, Carden Park and Slaley Hall. One hundred points entitles members to, for example, four summer weekday rounds at The Belfry or 20 winter weekday rounds at Oulton Hall. The package also allows members to hold a handicap and play in club competitions.

Since the De Vere Club was launched three years ago by Peter Allis, it has attracted 13,000 members.

“The incorporation of The Belfry, one of the world’s most iconic golf resorts, is a significant addition to the De Vere Club, the country’s fastest-growing golf membership,” said spokesman Jamie Carroll.

“Motivated by a desire to stimulate golf participation and frequency of play amongst keen golfers who cannot justify a standard club membership, the De Vere Club has been considered a success after creating a more accessible, flexible and family friendly, golf and leisure membership.

“Golfers have responded positively to a more flexible, cost-effective golf membership and the addition of The Belfry will have a positive impact on the value of it.”

“I’d heard a lot about the De Vere Club before my appointment and I am 100 per cent behind it,” added Ian Knox, The Belfry’s new director of golf.

“It’s clearly struck a chord with the golfing public at all levels of the game and by offering golfers something different is encouraging new people to the sport, which can only be a good thing. I’m looking forward to seeing that development alongside our traditional membership moving forward at The Belfry.”

Meanwhile, Wychwood Park, another club part of the group, has announced that golfers who have achieved a hole in one at any De Vere UK course in the last year can compete in a par three challenge on Wednesday, April 10, in which the winner can attend the 2013 Augusta Masters, which starts the following day.


Alistair Dunsmuir
By Alistair Dunsmuir April 4, 2013 10:08
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