Here’s the top three things I learnt about the industry in December

Alistair Dunsmuir
By Alistair Dunsmuir January 1, 2015 17:41

Here’s the top three things I learnt about the industry in December

FootGolf is getting bigger and bigger

It was dismissed as a novelty when it first came to the UK about three years ago, but FootGolf, the golf – football hybrid in which participants kick balls into giant holes, is growing so sharply in popularity that a Surrey golf club has closed down its golf course so that it can solely focus on this new sport.

footgolf Crop 3

It is thought that now over 60 golf clubs offer FootGolf – the figure stood at just 10 a little over a year ago.

Everyone now knows that golf is in trouble

We’ve known it for years and every survey has confirmed it.

But the wider population probably wasn’t aware that golf clubs have been struggling until Rory McIlroy somehow only came second in the BBC Sports Personality of the Year and immediately commented that participation in the game is down, perhaps to justify his failure to win the award despite such an extraordinary year.

rory mcilroy

Both the BBC and the Telegraph, for instance, have since put together articles on why golf is struggling and what can be done to rescue it.

Golf is perfectly rescuable

It’s not exactly earth shattering, but another major survey on participation has found there is huge potential within women to play golf, but very few are prepared to play the game for a number of reasons, one of the main ones being that golf clubs are simply seen as too intimidating and unwelcoming for too many people that aren’t already members of them.

Carin 2

Carin Koch at the launch of the survey last month

 

One club I know of is struggling following 10 years of a massive loss of members and has now responded by surveying its remaining members about relaxing its dress code.

Why has it taken 10 years? And why survey the members when the people the club needs to find out the views of are the non-members?

 

Alistair Dunsmuir
By Alistair Dunsmuir January 1, 2015 17:41
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