Watch KPMG’s ‘glass ceilings’ advert

Seamus Rotherick
By Seamus Rotherick April 8, 2015 14:59

KPMG has released its first ad campaign in roughly a decade, boasting a focus on women’s leadership. It features golf stars Stacy Lewis and Phil Mickelson, with the former literally shattering a glass ceiling with the shot of her golf ball.

It’s part of an effort to promote the inaugural KPMG Women’s PGA Championship as well as the KPMG Women’s Leadership Summit, both of which will take place the week of June 9 at the Westchester Country Club in Rye, New York.

“It was an opportune time to do the campaign — a number of things converged that made this the right moment,” said Chris Goodman, KPMG’s chief marketing officer. “Part of it was our ongoing commitment to women’s leadership and the empowerment of women executives. It coincided with conversations we were having with PGA executives and that converged into a larger initiative.”

This is the first time that a male golfer has lent his brand to help promote women’s golf, according to Shawn Quill, director of sports marketing and sponsorships for KPMG.

“There’s a disparity out there in golf just as there is in business and in other areas,” said Quill. “In very tangible ways, we are trying to elevate women’s golf, with the tournament, with the national television coverage, which the women just don’t have.”

 

Seamus Rotherick
By Seamus Rotherick April 8, 2015 14:59
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