Here’s the top three things I learnt during June

Alistair Dunsmuir
By Alistair Dunsmuir July 2, 2015 10:02

Golf is no longer stuffy old men playing 18 holes on a manicured course

One way golf has been trying to address its image problem has been through clubs being more welcoming, but changing the game could deliver even stronger results, if ‘Cross Golf’ is anything to go by.

The urban game, involving using clubs to hit soft balls against targets such as bicycles and model buses, attracted youngsters from deprived areas and people with disabilities when it was played in London recently.

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Reciprocal golf continues to grow

It’s been known for years that membership retention and recruitment can be enhanced if clubs work together by, for example, offering joint playing rights for one membership or reducing costs through forming a buying group.

But Crown Golf is taking that to the next level by allowing clubs its doesn’t operate to join its already large reciprocal scheme, ‘Open Play Affiliation’, and it is even allowing non-Crown clubs the opportunity to hire its managerial services.


The footgolf trend seems unstoppable

Less than two years ago it was dismissed by many as a passing fad, but earlier this year we revealed that now scores of golf clubs have adapted their courses and sell green fees to allow the football – golf hybrid sport, in which players kick footballs into giant holes in as few shots as possible.

Now four Manchester United players have taken part in the game at a UK golf course, leading to national publicity for the sport. How big will it be in another two years’ time?

man u


Alistair Dunsmuir
By Alistair Dunsmuir July 2, 2015 10:02
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