Win an 18-hole fly over package for your golf club, provided by Ocuair

Martyn Clapham
By Martyn Clapham August 6, 2015 10:23

Golf clubs have a challenge on their hands, with continued growth in the leisure sector forecast over the next five years, how do, asks commercial drone operator Ocuair™, they get their fair share of that growth?

ocuair

Undoubtedly showing your best assets to your potential members, societies, visitors and current membership base is going to serve to generate interest in your club and in turn increase revenue.

This is where T2Pin™ from Ocuair can help. It is able to produce broadcast quality video fly-throughs of your holes to show your facilities at their best. Designed by golfers for golfers, the videos are focused on the players’ needs and are also unrivalled marketing products that will enhance any golf club’s online presence. Packages are available for signature holes, nine holes or the full course. Ocuair can also provide animated hole guides and professional voice overs. The videos are smooth, advert free and are exceptional quality.

Ocuair is also able to provide stunning aerial photographs that will show your club and course from a unique, attention grabbing, perspective.

T2Pin will showcase your club at its best to the perspective golfer, can attract corporate events, extra visitors and also society days which will all increase your club’s revenue. Your course fly over is a marketing tool of such high quality that it will be used for years to come, making it very cost effective.

“T2Pin pilots are amongst the most skillful and highly qualified in the UK, and we hold full public liability insurance and are fully trained with full licenses,” said a company spokesman. “We have four teams across the UK who can offer a truly professional service nationwide. One lucky golf club has the opportunity to win our full 18-hole package for free while we run a one-off competition.”

Belton Park GC, near Grantham in Lincolnshire is another golf club to have realised the marketing potential of a new refreshed website featuring aerial video.

Steve Rowley, general manager, believes it is important for all clubs to keep up to date with the latest technologies in order to remain competitive and attract more visitors to the club, boosting external income.

The Belton Park website was updated last year and an aerial hole-by-hole fly-over has been added.

Steve said: “We think golf club websites need to be more pictorial than wordy, should make an immediate impact, and we think this is reflected in our new site.

“A website is an important marketing tool as it gives a club the ability to reach a wide audience in an instant so it needs to make a good first impression.

“We commissioned some new professional photography and we were approached by a new company producing aerial photography using drones. They wanted to use us as a test case and the result has worked out well for both parties.

“They spent a lot of time here doing test runs and then waited for the better weather. The end result is a good and it has been inserted on the website via YouTube.

“We have received very positive comments from members and prospective visitors who all like the fly-thorough that is aimed at helping players plot their way around the course.”

Belton Park has identified three main aspects of their web – firstly as a resource members can use for looking at club news and items such as committee minutes; for visitors where is it viewed as a prime selling tool, and finally to promote the clubhouse as a venue for weddings and other functions for members and no-members alike.

Steve said: “Websites are very valuable marketing tools for golf clubs but you have to be prepared to upgrade where necessary and keep the content fresh.

“Our recent upgrade has made the site responsive to people viewing on desktop, tablet or mobile phone so whatever means people use to view the club and the course they always get the best impression.”

Any UK golf club can enter a competition to win an 18-hole fly over package, provided by Ocuair, here:  www.t2pin.co.uk.

 

Martyn Clapham
By Martyn Clapham August 6, 2015 10:23
Write a comment

No Comments

No Comments Yet!

Let me tell You a sad story ! There are no comments yet, but You can be first one to comment this article.

Write a comment
View comments

Write a comment

Your e-mail address will not be published.
Required fields are marked*

Join Our Mailing List


Read the latest issues

Advertise With Us

To advertise in the magazine or online, contact:

Email marketing@thegolfbusiness.co.uk

Social media