Official wine of the next Ryder Cup named

Martyn Clapham
By Martyn Clapham October 10, 2015 01:23 Updated

Mouton Cadet has been named as the official wine for the 2016 Ryder Cup, which will be played at Hazeltine National Golf Club in Chaska, Minnesota.

The announcement was made following an agreement between Baron Philippe de Rothschild SA and the PGA of America.

The collaboration unites Mouton Cadet, founded in 1930 just three years after the first Ryder Cup was played, with the most prestigious team event in golf.

Hugues Lechanoine, managing director of Baron Philippe de Rothschild SA, commented: “Mouton Cadet began its relationship with Ryder Cup Europe in 2014, and is now delighted to expand the relationship for a United States-based Ryder Cup for the first time. With this fantastic expansion into the US, this partnership is now firmly implanted on both sides of the Atlantic.”

“The PGA of America is honoured to partner with Mouton Cadet,” said Jeff Price, chief commercial officer of the PGA of America. “The passion that people have for the Ryder Cup and wine are strikingly similar, both in the United States and Europe. It’s those passions that keep them coming back again and again.”

Mouton Cadet was created by the late Baron Philippe de Rothschild. His goal was to market high quality wine to a world of burgeoning quality-conscious, wine consumers. He decided not to sell the wine under his prestigious Château label. Mouton Cadet found instant success, especially in the United States, where it remains the bestselling Bordeaux wine. For more than 85 years, the brand has grown in popularity and is sold in 150 countries around the world.

The relationship with the Ryder Cup began with an agreement between Ryder Cup Europe and the family-owned company Baron Philippe de Rothschild SA. Mouton Cadet was the official wine at the 2014 Ryder Cup in Gleneagles, and will again be the official wine at the 2018 Ryder Cup at Le Golf National, near Paris.

CHASKA, MN - SEPTEMBER 29: (EDITORS NOTE: This image has been retouched at the request of Mouton Cadet.) Hugues Lechanoine of Baron Philippe de Rothschild and Jeff Price of the PGA of America at the 2016 Ryder Cup One Year to Go event on September 29, 2015 at Hazeltine National Golf Club in Chaska, Minnesota. (Photo by Hannah Foslien/Getty Images for Mouton Cadet)

Hugues Lechanoine of Baron Philippe de Rothschild and Jeff Price of the PGA of America at the 2016 Ryder Cup One Year to Go event on September 29, 2015 at Hazeltine National Golf Club in Chaska, Minnesota. (Photo by Hannah Foslien/Getty Images for Mouton Cadet)

“Thanks to a fresh wave of talented and charismatic players on both sides of the Atlantic, the game of golf is in the early stages of its next exciting era,” said Lechanoine. “These ‘cadets’ of the sport are not only appealing to younger audiences, but are also making it feel more accessible and more intimate for all of us. This was precisely the goal of Baron Philippe de Rothschild when he created Mouton Cadet.”

 

Martyn Clapham
By Martyn Clapham October 10, 2015 01:23 Updated
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