Over £3m to be invested in former municipal golf club

Rosemary Ayim
By Rosemary Ayim November 11, 2015 15:26

The company that purchased two municipal golf clubs last year is planning one of the biggest investments in the golf industry in them.

Twigmarket took over Broome Manor Golf Club and Highworth Golf Centre from Swindon Borough Council last year, and now plans to build a 50-bedroom hotel and 18-hole adventure golf course at the Broome Manor complex.

The building of adventure-themed golf courses to attract families has been one of the biggest trends in the golf club industry over the past few years.

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The adventure golf course at Hersham Golf Club (and below). One of many that have been built at golf clubs in recent years that have attracted families to venues

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“These plans are essential to Twigmarket’s strategy of diversifying the revenue streams from the site to cross-subsidise the golf revenues,” said Jeremy Sturgess, director of Twigmarket.

“These revenues are in structural decline throughout the UK, so this will secure the long term financial viability of the complex, which had been under threat of closure as council losses mounted.

“These golf courses were losing money and something needs to change to make them financially viable.”

Twigmarket proposes to build a 50-bedroom hotel extension to the existing clubhouse, an enlarged golf shop leased to a retailer and a pirate-themed adventure golf course. The car park would also be extended.

Twigmarket, which also operates Trent Park Golf Club near Barnet, wants the adventure course to encourage younger customers to take on golf in the hope they continue as customers in the long term.

To date Twigmarket has invested more than £200,000 since it took over in restructuring the layout of the clubhouse to provide a new reception, café and gym facility.

These further plans, which could commence as soon as 2016, will represent a total investment of over £3 million in the complex in less than two years,

 

Rosemary Ayim
By Rosemary Ayim November 11, 2015 15:26
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