British Heart Foundation newsletter gets BT employees into golf

Martyn Clapham
By Martyn Clapham January 26, 2016 14:59

Several employees of BT have given a ringing endorsement to golf after the company funded an event for them thanks to a British Heart Foundation newsletter.

The charity’s health-for-work newsletter promoted golf, and the work of the ‘Get into golf’ campaign, as an activity due to its physical and mental wellbeing benefits. Staff at telecommunications giant BT saw the email, and concluded that golf seemed perfect for BT’s ‘Fit for Life’ programme, designed to help BT employees become healthy and active, raise money for charity and help in the community, and decided to therefore offer the sport to its employees in the north east.

The BT Tower, as seen from Parliament Hill in Hampstead Heath. Grade II. Also, Victoria Tower is in the background.

The BT Tower in London. Flickr / Peter O’Connor aka anemoneprojectors

“A round of golf can involve walking up to five miles and burning around 900 calories. Golf also helps you relax, reduces stress and encourages you to spend time with friends out in the fresh air,” said BT senior nursing advisor Jo Jenkins

“This can help those who work at BT feel more energised, fit and healthy which can only be positive. Golf can also create good working relationships by encouraging bonding away from the office environment.”

Get into golf set up a BT after-work taster event for employees at the company’s Newcastle office. It took place at City of Newcastle Golf Club and was run by PGA pro Steve McKenna through the Northumberland Golf Development Group.

The event was attended by 17 employees from BT; some had played golf before while others were completely new to the game.

Steve taught the group the basics of golf, including arm motion and how it controls the direction of the ball. They also learned to hold the club. They tried their hand at hitting some balls with a seven-iron on the driving range.

Paul Whittaker, the Northumberland county development officer, took the group on the putting green for a fun competition to see who could putt around five holes using the least amount of strokes.

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The event finished with refreshments in the clubhouse while Paul talked about the follow-on opportunities of a five-week beginner course for just £25.

Steve McKenna commented: “This type of activity is a great way to sow the seeds to a healthier lifestyle through golf.”

Get into golf is the national campaign to inspire adults to take up golf, run by England Golf and supported by Sport England National Lottery funding.


Martyn Clapham
By Martyn Clapham January 26, 2016 14:59
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