Former head of the Premier League named chairman of England Golf Partnership

Seamus Rotherick
By Seamus Rotherick March 29, 2016 10:23

The man who was the general secretary of the Premier League until 2015 has been appointed as the independent chairman of the England Golf Partnership, a body that’s main aim is to grow participation in golf.

As well as leading the world’s most followed and commercially successful league, Nic Coward was non-executive director of the Football Association. Prior to that he was the first chief executive of the British Horseracing Authority.


Nic Coward

The England Golf Partnership brings together the amateur governing body, England Golf, and the Professional Golfers’ Association to grow the game with the support of the Golf Foundation and Sport England National Lottery funding. The Partnership’s Whole Sport Plan for golf aims to increase and widen participation in golf, from grass roots to elite level.

He will also chair the England Golf Partnership’s new ‘Leadership Group’ which brings together key industry figures to collaborate on the development of a plan for golf in England for 2017 to 2021.

His appointment is one of two major changes for the England Golf Partnership.

Martha Brass, a senior operations executive in the media sector, becomes an independent member of the management board.


Martha Brass

Martha is the chief executive officer, international operations, of the Endemol Shine Group, a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Broadchurch, Deal or No Deal, MasterChef, Mr. Bean and many more. She is also a non-executive director of a leading Israeli commercial television franchisee.

She will provide leadership for an EGP group measuring the return on investment across initiatives to grow the game that receive funding from Sport England.

Sandy Jones, chief executive of the Professional Golfers’ Association, said: “We are delighted to welcome Nic and Martha and look forward to working with them. This is a very exciting time for partnership with the creation of the Leadership Group which will create new ideas and approaches.”

Nick Pink, the new chief executive of England Golf, added: “Nic and Martha bring tremendous experience to the board and this will be invaluable in helping us to meet our goals of encouraging more people to play golf more often and to increase the number of golf club members in England.”

In 2014 the England Golf Partnership lost £500,000 of public funding because not enough people aged 26 and over have taken up golf in the previous year.


Seamus Rotherick
By Seamus Rotherick March 29, 2016 10:23
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