Here are the top three things I learnt about the industry in March

Alistair Dunsmuir
By Alistair Dunsmuir March 31, 2016 17:52

Golf Club Management editor Alistair Dunsmuir picks his monthly top three learning points from the last four weeks:

Growth is up but it could be better

Private members’ clubs have improved significantly over the last five years, from just 38 percent reporting growth in 2011 to 56 percent doing so in the last year.

However, the figure was 55 percent the year before, leading analyst Hiller Hopkins to conclude “this shows a slow decline in performance”.

Is perhaps part of the problem that 97 percent of clubs have a dress code despite calls for them to be abolished as they deter non-traditional golfers from taking up the game?

SONY DSC

 

Community conscious clubs can get huge amounts of public funding

If South Moor is anything to go by. The venue has received more than £100,000 in the last five years from its local authority and the National Lottery and, crucially, has invested it wisely – on projects that have future-proofed the club and helped it attract more beginners to the game. Last year it saw its membership rise from 350 to 438.

Dan Welsh and Abbi Wheatley 2015

 One way to make golf faster is to make golf slower

At least one study, and possibly two, have found that increasing the speed of a golf green actually increases the length of time an average player takes to complete a round of golf, and quite significantly too. Faster greens lead to more two and three putts, research has found, despite many golf club members bemoaning how slow their course’s greens are.

green dan perry

Another reason to improve the communication lines between your greenkeepers and your golfers.

 

Alistair Dunsmuir
By Alistair Dunsmuir March 31, 2016 17:52
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