Aerial photography of the golf course: Not just a valuable marketing tool, but also a way to help golfers plot their rounds

Alistair Dunsmuir
By Alistair Dunsmuir April 6, 2016 13:50

It’s hard to imagine anybody resisting a visit to Boyce Hill Golf Club at Benfleet after looking at its stunning promotional video commissioned last summer.

Shot in glorious sunshine, the pristine fairways and greens of the James Braid-designed course look as inviting as the clubhouse with its well stocked bar, tasteful restaurant and outdoors patio area.

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Members, prospective newcomers and visiting parties alike have been full of praise for the impression created by the video produced by aerial filming and photography company AirPixa.

General manager Alex Woodward, who commissioned the video that has been placed on the club website and shared through social media, is equally delighted.

The Newcomer Manager of the Year 2015 in the GCMA awards said: “The video is an important part of our marketing mix and at just over three minutes long it manages to encapsulate the essence of what we are all about.

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“It shows the club in the best possible light and covers all areas to portray the true ethos and feel of the club. We are trying to sell an experience, not just a round of golf, and the video does a great job of giving a flavour of what we have to offer and shows us as a welcoming club.

“It is thoroughly well thought of by visitors and members alike.”

The promotional video combines ground-based footage with aerial shots filmed with the latest drone technology to give an all-round picture. A comprehensive voice-over and complementary background music produces an extremely professional product.

 

Edited to a timeframe designed to capture the full attention of the viewer, the video takes in the undulating Essex countryside surrounding the course and literally opens the clubhouse door to explore the bar and restaurant before returning outside to show golfers enjoying post-round refreshments on the patio.

It also features the pro shop and facilities for the blossoming junior and cadet sections.

Alex commented: “I have experience of TV production with the European Tour and thought the course would look good from the air and people who see the video agree.

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“As well as embedding the video on the club website it has been shared on social media, on our emails and promotional material, so its distribution has organic growth. More than 3,000 people viewed it in the first two weeks, proving it is a really good tool to show the Boyce Hill experience and also the high standards we set as a club.

“I was very impressed with AirPixa. Tom and Matt are very professional and despite having travelled a long distance to our club they didn’t push to film with the drone because the weather was not ideal. They did the ground-based video and returned when the weather was better to film from above.

“The price was very reasonable for the time and effort put in and with the voice-over and music included it is a very professional production.

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“AirPixa is a very good company and I’d recommend Tom and Matt to anybody looking for a promotional video of their own.”

Promotional videos incorporating film from drones flying over the course have become one the most sought-after marketing devices.

Such footage has no rival, particularly as the medium has become so affordable, allowing members’ clubs to capture their course in the best possible light.

Many clubs are following Boyce Hill’s example and seeking creative companies that will film some video footage from the ground to give an all round impression of the club, showcasing all amenities.

Golfers however are often keen to view a course from the air so they can plan their way around in advance in the hope of getting an edge. There is no finer solution than a bird’s eye view of the course with a hole-by-hole flyover.

 

Specialist companies such as AirPixa provide services to golf clubs using unobtrusive drones with high quality cameras and gimbals providing stunning images.

Licensed by the Civil Aviation Authority, AirPixa is fully insured and crewed by a two-man team of a drone pilot and a separate camera operator. HD quality imagery present a true overhead view of each hole, which can be incorporated into clubs’ online course guides on their websites that prove useful to players plotting their way around a course they may not have tackled before.

Drone photography and filming, once the preserve of the military, is now a cost effective way of showing golf courses and facilities in their true glory from a viewpoint previously the preserve of passing birds. Thanks to a fall in prices and advances in technology, drones have opened up a new marketing tool to many clubs.

To find out more about AirPixa, visit

http://www.airpixa.co.uk/golf-course-flyover-photography.html

and

http://www.airpixa.co.uk/golf-course-flyovers.html

or email

golf@airpixa.co.uk

 

Alistair Dunsmuir
By Alistair Dunsmuir April 6, 2016 13:50
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