#GetintoGolf extended to Scotland this summer

Emma Williams
By Emma Williams May 31, 2016 17:58

The #GetintoGolf campaign, which England Golf believes led to 3,900 people joining golf clubs last year, is being extended to Scotland for this summer.

It is thought to be Scottish Golf’s biggest-ever campaign to encourage more people to play the game.

scottish flag simon bramwell

Flickr / Simon Bramwell

#GetintoGolf is a summer of activity and golf marketing aimed at encouraging adult beginners, or those who perhaps played as a youngster and had to give it up for work and family commitments, to pick up a club and get back in the swing.

Over 100 Scottish golf clubs have signed up to deliver affordable beginner lessons coupled with access to free club hire, free use of practice facilities and exclusive introductory membership offers at the end of the programme.

One of the success stories of #GetintoGolf so far is the number of women who have given golf a go.

One of those is broadcaster Eilidh Barbour, who said: “When my mum started to get quite into it, I thought: ‘I’m going to go out and beat her – and it’s going to be dead easy!’ But I’ve not beaten her yet. I don’t like shopping and other stuff that my mum likes, so golf is our thing that we do together.

“I love being outside so sometimes I just head out and play some golf on my own, just to get out in the fresh air. You walk for miles but it doesn’t feel like it because you are concentrating on something else. I love the competitive aspect too.

“There are definitely more girls getting involved, I would say it’s a growing sport, and campaigns like this help to encourage that. It’s much more inclusive as a sport.”

Scottish Golf deputy chief executive, Andy Salmon, said: “We want everyone to get outside and have a great time playing golf, so this campaign aims to break down any perceived barriers to taking part – such as the time, cost and stuffiness people might have associated with golf in the past.

“Golf is a sport enjoyed by men and women of all ages and abilities, and we hope that through the campaign, many more discover that it’s a great way to spend time with the family, make friends, keep fit and have loads of fun.”

The main marketing and communications campaign will run through to September.

You can also follow the campaign on Twitter using the hashtag #GetintoGolf.

 

Emma Williams
By Emma Williams May 31, 2016 17:58
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