Fife golf clubs report best-ever figures

Alistair Dunsmuir
By Alistair Dunsmuir January 15, 2020 11:49

A group of four historic Fife golf clubs that offer opportunities for golfers to play at all of them under the same package has said it saw ‘some of its best year-on-year booking figures during 2019’.

Links with History, featuring Crail Golfing Society, Ladybank Golf Club, Lundin Links Golf Club and Scotscraig Golf Club, has said in some key months there were five-fold increases, with overall year-on-year totals up nearly 25 per cent.

“It has been a terrific year for Links with History with increased rounds being recorded across the season,” noted David Roy, secretary manager at Crail Golfing Society.

“The increase has been especially pleasing given the geographic spread of our visiting golfers and the increasing influence of tour operators. In terms of year-on-year growths; it’s been one of the best. That said, our objective is to deliver memorable golfing experiences to all our visitors whether they play a couple of our courses, or all of them.

“The group has been keen to offer something different to the well-worn paths followed by golf travellers to Scotland.

Crail Golfing Society

“This commitment has included refining our operations and improving our marketing endeavours with impressive results. Engaging The Word Association, which manages the day-to-day running of the business, has been key to our continuing success.”

“Links with History has an engaging brand and strong proposition for the golf travel market,” noted Yvonne Alexander, director of The Word Association. “We saw a clear opportunity to develop the business not only through improved communication but also by refining the management and engagement between the clubs and with the customers. Initially we focussed our efforts on the booking process ensuring it was as smooth as possible. Increasingly, we are looking to develop the brand’s presence in the marketplace.”

 

Alistair Dunsmuir
By Alistair Dunsmuir January 15, 2020 11:49
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2 Comments

  1. Pete January 16, 16:50

    Good idea to concentrate what golfers are left into a multi-club use formats. With so many clubs now failing from lack of play, makes those that are left stronger, at least for a while?
    Maybe find out why fewer play anymore and adjust the older time consuming courses to address the situation. It’s just crazy thinking the old slow game will come back, those days are gone with our father’s era.
    Today, it’s quick in…quick out golf!

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  2. Sue January 10, 12:51

    Good news when so many courses are ailing. The photo is taken from the first tee at Crail. One of my favourite courses in Fife. Not played Scotscraig yet though it’s on the bucket list

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