The GCMA names Tom Brooke as its new CEO

Alistair Dunsmuir
By Alistair Dunsmuir June 16, 2020 16:00

The Golf Club Managers’ Association (GCMA) has named Tom Brooke as its new chief executive.

Tom, currently the managing director of Glendale Golf, a position he has held for the last six years, will start in early September.

He replaces Bob Williams, who announced his departure in March.

Tom Brooke

‘Tom brings with him a wealth of transferable skills from many years in the golf industry. His strong operational knowledge and leading of large teams successfully, make him already a renowned business leader. He has multi board level experience in both Glendale Golf and as vice chair of the UK Golf Federation and is perfectly placed to bring a new dimension of leadership to the GCMA,’ said a spokeswoman.

Chairman Phil Grice said: “With over 100 applicants for the role of CEO, many of which had a lot to offer, Tom was a leading candidate from the outset. Throughout the process Tom’s attention to detail and his progressive mindset became increasingly evident. We are in challenging times and strong strategic leadership is needed, Tom evidenced throughout the interview process this is a key attribute of his.

“Tom is unique in that he completely understands the challenges of the modern general manager and their associated teams, from his current and previous roles and he also has strong board experience that will enable him to lead the association into a new era.”

Tom added, “I am absolutely delighted to be joining the GCMA as its new CEO. This is such a fantastic opportunity and I join at a particularly interesting and exciting time for the organisation. I’m really looking forward to getting started and working with the board and the team to a focus on developing the service offering for the members, as well as broadening the appeal of the organisation, progressing the educational side of the business and leading the culture of excellence in golf club management that the GCMA has always been proud to stand for.”

A number of people in the golf industry have been congratulating Tom here on LinkedIn.


Alistair Dunsmuir
By Alistair Dunsmuir June 16, 2020 16:00
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