American Golf buys first UK golf club

Alistair Dunsmuir
By Alistair Dunsmuir April 29, 2021 16:13

Europe’s largest golf retailer, American Golf, has purchased a golf club in Cheshire for £2.7 million.

The Warrington-based retailer has a presence at several golf clubs in the UK, and owns several stores and driving ranges, but High Legh Park Golf Club is the first golf club it now owns outright – including its two golf courses, 23-bay driving range and clubhouse featuring The View Bar and Restaurant.

The CEO of American Golf, Gary Favell, said this aligned with the company’s ‘strategy for growth’, following a series of investments.

“High Legh Park Golf Club is a seamless addition to our site portfolio and being in such close proximity to our own Cheshire headquarters, it aligns perfectly with our growth strategy,” he said.

Gary Favell

“We’re looking forward to investing in the site for the local community and to provide members with the very best facilities. The site appeals perfectly to both male and female players of all abilities – and we’re even more excited about the potential of the Junior Academy, which will inspire and develop future golfers. High Legh Park Golf Club is the perfect site for us to continue widening the sport’s appeal.”

American Golf recently invested £650,000 in its Trafford ‘superstore’ in Greater Manchester and overhauled its stores in Milton Keynes and Hull, as well as creating a new flagship store in New Malden, Surrey, with its revamped Netherley, Liverpool store scheduled to open on May 8.

The retailer has also put significant investment into new golf ranges in Rossendale, Lancashire and Hemingford Abbots in Cambridgeshire. ‘Developing golf ranges is a key part of American Golf’s growth strategy, with the increased facilities offering more of a leisure destination and widening the audience appeal,’ added the spokesman.

‘The sale generated a number of interested parties, however the existing on-site shop of American Golf made this sale a natural fit. The golf market generally is very strong with plenty of new buyers coming into a market with limited stock.’

 

Alistair Dunsmuir
By Alistair Dunsmuir April 29, 2021 16:13
Write a comment

7 Comments

  1. GM Europe May 13, 12:21

    Love it! Taken a position and gone all in! #kudos #immersiveexperience #americangolf

    Reply to this comment
  2. Zachary Daniels May 4, 11:39

    Congratulations on a very astute and clever bolt-on Gary Favell and the rest of the AG team…

    Reply to this comment
  3. Jari April 30, 16:41

    interesting why come to directly to golf business, yes, quit pretty big pro shop 🙂 in Cheshire GC

    Reply to this comment
  4. Joyce April 30, 10:59

    Great retail & member / player experience is what will grow & secure the sport for future generations.

    It will be interesting to see the course acquisition & club portfolio of American Golf develop. What effect it will have on neighbouring course membership will depend on whether they can meet the changing needs of today’s golfers.

    I witnessed retail first coming into hospitals and then airports in the 80s & 90s with great success amid much objection…I see no reason why golf clubs would have any less success.

    The high streets are dying, perhaps this will secure many golf clubs from sad demise?

    Reply to this comment
  5. DWP April 30, 02:39

    Nice job Gary & Team American Golf….. good to see businesses thriving in the tough times.

    Reply to this comment
  6. American Golf April 29, 21:16

    VERY exciting times for AG!

    Reply to this comment
  7. GCMA April 29, 19:30

    This is a significant move by American Golf. They are investing in INCLUSION. A bold but smart move, congratulations to all concerned.

    Reply to this comment
View comments

Write a comment

Your e-mail address will not be published.
Required fields are marked*

Join Our Mailing List


Read the latest issues

Advertise With Us

To advertise in the magazine or online, contact:

Email marketing@thegolfbusiness.co.uk
Tel 020 7803 2453

Twitter Timeline