English golfers and their sponsors

Seamus Rotherick
By Seamus Rotherick August 4, 2021 13:44

There is a lot of money in the sport of golf. And, the more cash invested, the better the sport will be, from the top of the game to the bottom. Sponsors play a crucial role in pumping revenue into the sport. They financially back events in the UK and around the globe, but many players also have their own deals in place.

Lee Westwood

Lee Westwood is one of the best golfers to come out of England. The Worksop-born 48 year-old has 44 professional wins to his game and is currently playing on the European Tour. As a result of his successes, the former world number one has racked up a list of professional partners over the years, with some of the top listed sports company shares featuring on his route to the top.

Now into his 28th year as a professional, since turning over in 1993, Westwood calls on the likes of Bioflow Sport, iCapital, Peter Millar, Ping, UPS, Your Golf Travel and Footjoy as partners. Westwood’s longevity is another driving force behind brands’ eagerness to get involved in terms of sponsorships.

Lee Westwood

Justin Rose

South African-born Justin Rose, 41, represents England on both the European and PGA Tours. He’s been around the sport for over two decades, amassing an impressive twenty-four wins. Like Westwood, Rose has also spent time as world number one, an achievement he made in 2018.

When you’re a golfer who has a fair amount of pro wins under your belt, as well as a US Open victory and a stint as the world’s best, you’re going to have interest from companies around the globe. Rose currently counts Bonobos, MasterCard, Morgan Stanley, Zurich, Lamkin and Axis 1 as principal partners. The deals with MasterCard and Morgan Stanley stand out from the crowd because of their global status.

Ian Poulter

Ian Poulter, affectionately known as The Postman, hails from Hertfordshire. The 45-year-old, who came second in The Open Championship in 2008, plays on the PGA and European Tours and reached world number five, his highest ranking, in February 2010. In his twenty-six professional years, Poulter has seventeen wins. The Postman is also famed for his Ryder Cup antics, representing Europe and winning in 2004, 2010, 2012, 2014 and 2018.

Poulter is a well-known face, marketable and a talented golfer, which means brands want to get involved. His current list of endorsements includes Audemars Piguet, Aurae Lifestyle, Coolscupting, DP World, EA Sports, Fathead, Marquis Jet, MasterCard, Nikon, Oakley and Titleist.

As golf continues to go from strength to strength, so will players’ ability to bring in sponsors and working partners. And, not only will brands see their names and logos on televised events and tournaments, because of the power of social media platforms such as Twitter and Instagram, they will be visible to thousands of more people consistently. For example, the three golfers in our list have over 1.5 million followers on Instagram alone, which tells you everything you need to know about why companies invest in players and tournaments.


Seamus Rotherick
By Seamus Rotherick August 4, 2021 13:44
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