How to market a business on social media in 2014: An introduction 7
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Flexible membership schemes have been a success 2
Several clubs introduced flexible membership schemes this year – and they have brought in large numbers of new members seemingly everywhere.
‘Adventure Golf’ being used to attract women and children to the game 2
Golf clubs that are installing ‘adventure golf’ courses aimed at children are seeing huge direct and indirect financial benefits.
Marketing: Invest your time and money wisely to ensure you adapt to golf’s changes 5
Your marketing strategy needs to adapt to the changes the game has experienced in recent years, writes Daniel Chidley, but that’s not as difficult as it may seem.
Survey your members about dress codes 4
There’s an informative article on dress codes in the June issue of Golf Monthly, which includes a poll of golfers that has some interesting results.
My depressing experience of applying to join golf clubs 6
Recently, Brian Inglis, a former golf club secretary, found himself on the other side of the manager’s table when he decided to join a local club for the first time in his life.
The importance of golf course photography 4
The natural beauty of a golf course at sunrise makes golf one of the most photogenic sports.
Social media is marketing directly to the people your golf club needs 8
Would you rather bury your head in the sand or would you rather know what’s being said and look to address anything that’s valid?
Your club has ‘customers’, not members 8
Clubs that are stagnating struggle to comprehend the power of Twitter, Facebook, YouTube or LinkedIn.
Could your club benefit from having an app? 4
Research from last year shows that 96 per cent of UK golfers own a mobile phone, and of that group, almost half own a smartphone, a number that is going to rise.
Full review of the 2011 GCMA conference 1
The GCMA’s captain, John Dinsdale, and chief executive, Keith Lloyd, opened the event by talking about the importance of sharing ideas.
If you don’t like our dress code, go somewhere else 6
W Allan Osborne is the former secretary of Bathgate Golf Club.
How De Vere brought in 2,500 new members 1
This membership allows juniors to have unlimited golf at every De Vere venue throughout the UK.
The boom in online tee times 17
For years now, the notion of golf clubs providing their members and visitors with the prospect of booking their tee times online has been a topic bubbling away under managers’ and members’ surfaces.
Comment: The Olympics, flexible memberships and female golfers 4
I’m afraid I can see no benefit for our clubs in golf becoming an Olympic sport.
Time to embrace nomadic golfers rather than view them as the enemy at the gate? 0
We cannot afford to pull up the drawbridge and hope the ‘enemy’ will withdraw.
Reciprocal county card schemes – the solution to the 2-for-1 problem? 1
Many clubs do not have a full membership and the many 2-for-1 schemes for casual golfers is blamed as a contributory factor. On the other hand most clubs need income from visitors.
How a membership referral scheme can work for your club 0
For the vast majority of clubs in the UK, membership renewal falls between November and April.
International clubs forge reciprocal deal to attract members 1
Two major golf clubs, one in China and one in Cyprus, have formed a reciprocal partnership to attract more members to both.
How to attract members: Make it possible for them to pay by direct debit and offer flexible subs 0
The lure of lavish golfing retreats in far-flung corners of the globe is just too irresistible for many enthusiasts, it seems.
How clubs in Devon are recruiting more women and children as members 0
In an age when golf club memberships are falling and the average age of golfers across the country is still in the 50s, the state of the game is often said by ‘experts’ to be parlous.
£200k golfing rival to Gleneagles approved 0
Proposals for a £200k golf development in Perthshire have been approved by local councillors who are keen on attracting tourists to the area.
How to make your membership categories more attractive 0
The popularity of golf is on the increase and a whole new generation of golfers, including women and children, are queuing up to tee off.
Tips for attracting women to join your golf club 2
Europe’s largest ever survey of sport and active recreation rates golf the seventh most popular sport in England.
Club Profile: Broughton Heath – a thriving par three golf course 0
Broughton Heath, in the Derbyshire countryside not far from Dovedale in the tiny village of Church Broughton, is an 18-hole golf course with 18 par three holes.
Stuart Phipps: How to convert ‘nomads’ into golf club members 0
It is no use existing clubs fighting each other for members: unattached golfers – ‘nomads’ – have to be converted into members – and that means clubs must provide what they want.
The key to successful marketing is your club’s database 0
As winter draws closer, the number of visiting parties decrease and the frequency of member visits to the course start to decline, it is a time of year when thoughts should be turning to winter work.
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