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How to market a business on social media in 2014: An introduction

How to market a business on social media in 2014: An introduction 7

🕔14:38, 18.Nov 2013

The world’s top 25 social media and social network websites and apps

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Flexible membership schemes have been a success

Flexible membership schemes have been a success 3

🕔10:07, 25.Oct 2013

Several clubs introduced flexible membership schemes this year – and they have brought in large numbers of new members seemingly everywhere

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‘Adventure Golf’ being used to attract women and children to the game

‘Adventure Golf’ being used to attract women and children to the game 4

🕔12:04, 23.Oct 2013

Golf clubs that are installing ‘adventure golf’ courses aimed at children are seeing huge direct and indirect financial benefits.

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Flexible membership schemes are not for us

Flexible membership schemes are not for us 0

🕔13:11, 1.Sep 2013

With discount sites offering green fees at some clubs that start from less than £4, it’s never been cheaper to play golf. But, with many venues still facing difficulties, and golfers more interested in value for money than simply the

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Marketing: Invest your time and money wisely to ensure you adapt to golf’s changes

Marketing: Invest your time and money wisely to ensure you adapt to golf’s changes 6

🕔15:14, 20.Aug 2013

Your marketing strategy needs to adapt to the changes the game has experienced in recent years, writes Daniel Chidley, but that’s not as difficult as it may seem You need to work out how to invest your time and money

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Whipsnade Park GC: How we increased our girls’ section

Whipsnade Park GC: How we increased our girls’ section 1

🕔14:57, 20.Jun 2013

Whipsnade Park GC in Hertfordshire has significantly increased the number of girls who play and are members there. Its PGA professional Mark Day explains how Late in 2008, after overhearing a conversation about girls’ golf, my curious mind kicked into

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How to make your golf club dominate Google’s results

How to make your golf club dominate Google’s results 2

🕔04:50, 9.May 2013

When it comes to marketing a golf venue, the power of social media knows no bounds. But when someone refers to social media, they almost always mean Twitter (the eighth most visited website in the world) and Facebook (the second),

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Alistair Dunsmuir: Survey your members about dress codes

Alistair Dunsmuir: Survey your members about dress codes 4

🕔16:05, 8.May 2013

There’s an informative article on dress codes in the June issue of Golf Monthly, which includes a poll of golfers that has some interesting results. The vast majority – 92 per cent – think rules on clothing are still relevant

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Profile: Golf operations manager at Celtic Manor Resort, Matt Barnby

Profile: Golf operations manager at Celtic Manor Resort, Matt Barnby 2 Updated

🕔12:35, 5.Apr 2013

For a few days in 2010, Celtic Manor Resort in Wales was the most famous golf club in the world, as it hosted one of the greatest Ryder Cups in recent memory. The club has three golf courses, which means

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Alistair Dunsmuir: Why the De Vere Club is the future of golf 1

🕔10:01, 5.Apr 2013

These days it’s rare for a week to go by without me coming across a story that exemplifies the sign of the times: something that simply wouldn’t have happened before the triple whammy of the over-supply of golf courses in

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Alistair Dunsmuir: Golf clubs need customer service to prosper

Alistair Dunsmuir: Golf clubs need customer service to prosper 2

🕔13:16, 15.Oct 2012

The last time there was an economic downturn, golf got through it pretty much without a scratch. But then, as it occurred when the demand for golf club membership still outstripped the supply of vacancies at most venues, it was

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The top 10 ways golf clubs can boost revenue during a recession

The top 10 ways golf clubs can boost revenue during a recession 1

🕔10:51, 29.Aug 2012

We examine the top 10 ways golf clubs have increased income since the economic downturn started in 2007.

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Boosting members via GolfMark at Tenterden Golf Club

Boosting members via GolfMark at Tenterden Golf Club 1

🕔11:25, 12.Jul 2012

In these challenging times, new memberships are akin to the Holy Grail. The clubs that are getting it right are almost always those that have, among several other factors like improved catering, refurbished clubhouses and proactive marketing, learned to bring

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Retaining members relies on a trained workforce

Retaining members relies on a trained workforce 0

🕔09:27, 12.Jul 2012

The need for new members must not lead to blind desperation and a loss of control, but quite the opposite. A few stories of desperate membership recruitment drives I have heard recently have had me wincing, and I think we

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Goodwood brings in 100+ new members

Goodwood brings in 100+ new members 0

🕔12:31, 13.Jun 2012

Golf at Goodwood in West Sussex, which uses a credit membership scheme, has attracted over 100 new members so far this year, even though the club has a 93 per cent membership retention rate. This is the sixth year in

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John Jermine: How the 2010 Ryder Cup helped golf clubs in Wales

John Jermine: How the 2010 Ryder Cup helped golf clubs in Wales 0

🕔17:18, 3.Jun 2012

The Welsh Assembly recognised the value of golf to Wales when, in 2000, it bid to host the 2010 Ryder Cup, the biggest event in world golf. Golfers are high value tourists who usually stay for several days and travel

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My depressing experience of applying to join golf clubs

My depressing experience of applying to join golf clubs 8 Updated

🕔09:00, 17.May 2012

Recently, Brian Inglis, a former golf club secretary, found himself on the other side of the manager’s table when he decided to join a local club for the first time in his life. He approached eight and, here, details the

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Lord March details Golf at Goodwood’s credit membership scheme

Lord March details Golf at Goodwood’s credit membership scheme 0 Updated

🕔10:39, 21.Apr 2012

Golf At Goodwood presents a unique experience with two historic courses at the heart of the 12,000 acre estate and the opportunity to combine a round of golf with one of the many other activities on offer. Charles Gordon-Lennox, better

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Alistair Dunsmuir: Ending male-only clubs would be a small but symbolic change

Alistair Dunsmuir: Ending male-only clubs would be a small but symbolic change 3

🕔10:34, 21.Apr 2012

As the Masters, the traditional curtain raiser for the golf season, took place earlier this month, most clubs are still probably having to explain to their members why their greens cannot be the same colour as the ones at Augusta

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The importance of golf course photography

The importance of golf course photography 5

🕔15:50, 18.Mar 2012

The natural beauty of a golf course at sunrise makes golf one of the most photogenic sports. Yet even with this in-built publicity advantage, the number of UK golf clubs with a good photography portfolio is critically poor. So says

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Why marketing your tee times online does wonders for your brand image

Why marketing your tee times online does wonders for your brand image 2

🕔14:57, 18.Mar 2012

While many clubs have exploited the use of online tee times in a bid to make themselves more accessible to visitors in recent months, some have still opted to not go down this route for now. However, while not every

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Examples of innovative schemes to attract juniors to golf clubs

Examples of innovative schemes to attract juniors to golf clubs 1

🕔14:51, 18.Mar 2012

Throughout Britain, innovative schemes to get more juniors playing golf are encouraging an increasing number of children to try the game. In south west England for instance, League Two football team Torquay United Football Club has teamed up with Churston

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Your PGA pro should be attracting new business

Your PGA pro should be attracting new business 2

🕔14:38, 18.Mar 2012

Working with various golf venues has allowed me the opportunity to see how each individual property operates and the unique professional service each individual team provides, which shows me the pros and cons of each golf club. In terms of

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Social media is marketing directly to the people your golf club needs

Social media is marketing directly to the people your golf club needs 9

🕔15:31, 24.Feb 2012

My name is Gavin Johnson. You may remember it from a recent article, when I wrote of my concerns for golf clubs’ future sustainability. I am not a man to shout a problem without a solution; it bothers me so

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Your club has ‘customers’, not members

Your club has ‘customers’, not members 10

🕔14:43, 24.Feb 2012

As we are aware, KPMG released figures recently stating 42,700 members left UK and Irish golf clubs in 2011. If you divide that by the number of clubs in the British Isles (currently 2,900) and work on an average subscription

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Memberships can only be boosted by golf being on free-to-view TV

Memberships can only be boosted by golf being on free-to-view TV 2

🕔17:16, 23.Feb 2012

I was intrigued to read in Golf Club Management that the Scottish Golf Union has put out a plea saying ‘No more golf courses please’. Better late than never, I suppose. Hands up those who were involved in golf club

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Golf club survey shows what successful clubs are doing

Golf club survey shows what successful clubs are doing 1

🕔12:55, 3.Feb 2012

In its recent survey of 105 golf clubs, Kent-based accountancy firm A4G established that nearly 50 per cent did better in 2011 than in 2010. So what did the survey tell us about what makes one club more successful than

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