Sponsored feature: The revenue benefits of alfresco dining

Alistair Dunsmuir
By Alistair Dunsmuir July 5, 2017 05:43 Updated

Alfresco dining is not just a revenue generator – it’s also a good way of marketing the golf club. We look at one company that provides everything a club needs to allow its customers to eat outside

Established since 2001, AEL Outdoor Solutions has gained an excellent reputation for quality and service through designing, manufacturing and installing outdoor furniture and shade solutions for some of the UK’s best known cafés, restaurants, fast food outlets and hotel chains.

This expertise has given golf clubs the opportunity to enhance their own outdoor patio, terrace and garden areas. With more and more clubs now offering hospitality and food and beverage, the need for a welcoming outdoor area for guests to relax and take advantage of the UK’s growing love of alfresco dining is more important than ever.

First impressions count, with outside space often the first area your guests see when they arrive at the club so it’s important to make the dining area enticing, clean and comfortable. A variety of classic and modern designs are available; everything from giant Glatz umbrellas and parasols, patio tables and chairs, awnings for shade and shelter, screens, banners and posts to decking, planters and artificial plants. AEL has the ability to add the name of your club, logo or crest to an umbrella canopy cover, in a wide variety of colours that can be chosen to match your club’s colour scheme and brand.

Providing comfort is key too. As the sole UK partner for Glatz umbrellas, which not only offer comfort and UV protection in the shade, they also protect against wind and rain. Different designs, sizes, shapes, colours and span widths are available to suit virtually every space. Remember, outside areas are not just for the summer season. Once temperatures start to drop and the nights draw in, heating and lighting options can be provided as either a stand-alone solution, or integrated into umbrellas, and can make an outdoor area profitable throughout the year.

Enhancing outdoor spaces has numerous benefits, proven to:

  • Maximise trading space
  • Increase dwell time and customer spend
  • Attract new clientele
  • Promote your club
  • Generate trade at traditionally slower times
  • Improve customer loyalty
  • Make your patio or terrace a destination location

AEL manages all aspects from start to finish. From an initial ‘no obligation’ site visit to discuss ideas and the finer detailers of what would suit your club, producing 2D plans and 3D CAD visualisations, through to ground works and installation – there is simply one contact.

Tel: 0118 923 0300

Email: sales@aelsolutions.com

Website: aelsolutions.com


Alistair Dunsmuir
By Alistair Dunsmuir July 5, 2017 05:43 Updated
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