Here’s three golf industry trends that have resulted from coronavirus
The Golf Business looks at three UK golf industry trends – beyond simply a general rise in participation and membership – that have materialised as a direct result of the Covid-19 pandemic:
There has been huge demand for shorter versions of golf
There has been a growth in demand for all versions of golf in the last few months, and a desire to play par three, or six or nine hole courses, has been evident since long before the pandemic started.
However, shorter versions of golf experienced an unprecedented surge this summer.
Staycation golf boomed this summer
While fewer foreigners visited the UK to play golf, and this has had a devastating effect on venues that rely on their income, a large number of Brits who would normally visit, typically southern Europe to play golf, instead chose UK venues this summer, resulting in a 119 percent increase in bookings.
Younger people are playing golf again
The ageing profile of the average golf club member has been a concern for the industry for years. But with golf being an activity that can be carried out in a socially distanced way, the turnaround this summer has been remarkable.
The 18 to 24 age range made up 15 percent of all green fee purchases in June – an age range that had “not even registered historically”.
As Martin Slumbers, CEO of The R&A, said: “This could be a real opportunity for the game.”
Things are starting again for golf holidays covid-19 hit us all hard but been out on the golf courses is the safest place to be.
Three, six and nine hole feeder courses are what’s needed to bring more to the game, long term! Surprising more developers haven’t embraced this new model !