Get Golfing acquires another golf club

Alistair Dunsmuir
By Alistair Dunsmuir June 11, 2021 07:19

The rapidly growing charity Get Golfing has taken on its eighth golf club in just the last year to bring its total portfolio to nine venues.

Just a few days after it agreed to take over the running of Arkley Golf Club in Hertfordshire, it has agreed to take over a 50-year lease on Ansty Golf Centre, near Coventry.

The deal, concluded with the site’s developer and operator, the Smith family, marks a major step forward for Get Golfing, according to CEO Edward Richardson.

“This acquisition is strategically very important for our charity. To date, the sites we have acquired have been members’ clubs that also welcome visitors. These have created a sound platform of profitability, with annual sales now in the region of £12 million a year and a total membership of around 5,000 people. As a result we now have the opportunity to broaden our reach into more grass-roots operations,” he says.

Ansty Golf Centre

“To do this, we believe we need to look toward the golf-centre model. Ansty has been on the radar for some considerable time and offers a well-designed 18-hole course, a par three course, a 16-bay driving range and a substantial clubhouse that we can use to promote the benefits of golf to the wider community.”

Get Golfing, a charity that boosts participation in golf and is profiled in the June issue of The Golf Business, has invested the profits from 2020 back into its properties and feels well placed as the golf market returns to some form of normality. Total investment over the past 12 months across the portfolio reached £1.25 million, with major course and clubhouse facility improvements at a number of sites. This acquisition coincides with Get Golfing¹s 2020 accounts being published, showing a net profit of more than £900,000.

Richardson adds that the acquisition will also help drive Get Golfing’s management training programme, which is aimed at providing ambitious young people with an opportunity to get a foothold in the golf industry.

“Having another club to add to our roster means that we can both offer more training places and potential a career with Get Golfing. As we grow, it is essential that we retain our working culture and the best way for us to do this is to train our own managers of the future,” he says.

“We operate a ‘can-do culture’ where we constantly review our working practices so that they remain focused on delivering quality service, an enthusiastic environment, and, of course, excellent playing experiences.”

The charity operates nine sites in total now: Hertfordshire clubs Arkley and Mill Green, Bristol in the west country, Warley Park in Essex, Hampton Court Palace and Pyrford Lakes in Surrey, Redlibbets in Kent and Sherfield Oaks in Hampshire. Last year it acquired Hampton Court Palace, Pyrford, Sherfield Oaks, Mill Green, Bristol and Oak Park golf clubs from Crown Golf, although the lease at Oak Park was terminated a few months later.

Ansty will also provide a base for Get Golfing to continue its charitable and community-based outreach programme, according to its group communities officer, Stuart Williams.

He says, “With its fantastic facilities, Ansty offers us the opportunity to create greater engagement between the golf centre and its immediate communities, not just for golf but the general betterment of the area. Having undertaken a review of the local communities, I really think we can help make a major contribution to the area around Ansty.”

 

Alistair Dunsmuir
By Alistair Dunsmuir June 11, 2021 07:19
Write a comment

1 Comment

  1. Peter June 11, 15:06

    Anytime, I hear engagement, communities and contributions in the same sentence, when talking about Golf Clubs, I’m hopeful !! Great success to group !!

    Reply to this comment
View comments

Write a comment

Your e-mail address will not be published.
Required fields are marked*

Join Our Mailing List


Read the latest issues

Advertise With Us

To advertise in the magazine or online, contact:

Email marketing@thegolfbusiness.co.uk
Tel 020 7803 2453

Twitter Timeline