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The Golf Business and Meet The Editor

Welcome to The Golf Business – a monthly publication that’s delivered to approximately 97 percent of all the golf clubs in the UK.

Published by Union Press, The Golf Business is Britain’s biggest business to business golf club magazine and each issue profiles at least one golf club manager, one PGA professional, one course manager and one golf club.

In addition, the chief executives of the PGA, the European Tour, England Golf, Scottish Golf and Wales Golf all have regular exclusive columns in the magazine. And each month we provide legal advice from the National Golf Clubs’ Advisory Association on some of the complex issues that are pertinent to golf club managers.

Online, this website, with more than 40,000 unique visitors each month, is also the leading UK B2B website in the golf industry with more than twice as many as the next biggest, and on social media – Twitter, LinkedIn and Facebook The Golf Business has more than 12,000 followers, about four times as many as our next competitor.

The Golf Business is aimed primarily at those running golf clubs – managers, owners, committee members, the head professional, the course manager and so on – to discuss industry trends, threats and opportunities, while showcasing best practice revenue and membership generating examples in golf clubs.

We have, for instance, reported on numerous clubs that have increased membership levels following, for example, innovative marketing campaigns, administration restructuring, reciprocal membership schemes or from offering free coaching to beginners.

The website, meanwhile, provides up-to-date news stories and in-depth features about what is going on in the industry in a bid to inform the marketplace of any important developments, as well as job vacancies.

We hope you will find The Golf Business to be a vital source of information to help you grow your club – and the game in general.

 

Meet the editor – Alistair Dunsmuir

Having graduated from the University of Southampton with a 2:1 degree in Modern History and Politics with Philosophy in the 1990s, Alistair undertook postgraduate NCTJ training and, as a freelance journalist, saw a number of his articles printed in publications such as the Daily Telegraph, the Guardian and Red Pepper. In 2000 he was appointed as editor of Local Government News and over the next three years interviewed the likes of Ken Livingstone, Mo Mowlam and Charles Kennedy. It was during this period that he first became involved with golf; writing about the management of municipal golf courses.

In 2003 he moved to financial institution Aon as a senior corporate journalist. Here, he reported on socio-economic trends, threats and opportunities, which was used to increase the revenue streams available to Aon and reduce costs for its clients.

In 2005 Alistair became only the eighth person to edit Golf Club Management, a magazine that had been running since 1935. In 2017 it significantly increased its circulation and became The Golf Business. Since 2005 he has worked with hundreds of golf club managers, professional golfers, industry suppliers and experts to report on trends, threats and opportunities to golf clubs.