Welcome to The Golf Business – a monthly publication that’s delivered to approximately 97 percent of all the golf clubs in the UK, as well as this website.
While The Golf Business was set up in April 2017, it replaced Golf Club Management, which Union Press had been publishing for a number of years, and the update allowed for a new design and a significantly increased circulation.
Like that magazine, The Golf Business is aimed primarily at those running golf clubs – managers, owners, committee members, the head professional, the course manager and so on – to discuss industry trends, threats and opportunities, while showcasing best practice revenue and membership generating examples in golf clubs.
We have, for instance, reported on numerous clubs that have increased membership levels following, for example, innovative marketing campaigns, administration restructuring, reciprocal membership schemes or from offering free coaching to beginners.
The magazine has also looked at the additional revenue streams clubs can turn to so they are not too reliant on golf income, and has therefore, for example, covered the hosting of weddings and conferences and detailed government payouts for environmental initiatives.
The Golf Business has also explored how clubs can reduce costs – and often the time spent by managers on projects – and has showcased the potential of, for instance, buying groups, alternative course management procedures and the use of electronic media.
Aside from profit-boosting ideas, the magazine publishes monthly articles from experts in the fields of law, accountancy, food and beverage, interior design and so on, in an effort to cover every aspect of a club manager’s job. It also provides profiles of, interviews with and articles by the leading figures in the industry, especially successful golf club managers, covering a diverse range of topics, from, for instance, how a defibrillator saved a golfer’s life to the techniques deployed by greenkeepers in using less water to irrigate their golf courses more effectively.
The website, meanwhile, provides up-to-date news stories of what is going on in the industry in a bid to inform the marketplace of any important developments.
We have also retained the services of the National Golf Clubs’ Advisory Association and will be providing legal advice every month on some of the complex issues that are pertinent to golf club managers.
We hope you will find The Golf Business to be a vital source of information to help you grow your club – and the game in general.
Meet the editor – Alistair Dunsmuir
Having graduated from the University of Southampton with a 2:1 degree in Modern History and Politics with Philosophy in the 1990s, Alistair undertook postgraduate NCTJ training and, as a freelance journalist, saw a number of his articles printed in publications such as the Daily Telegraph, the Guardian, Red Pepper and on the BBC. In 2000 he was appointed as editor of Local Government News and over the next three years interviewed the likes of Ken Livingstone, Mo Mowlam and Charles Kennedy. It was during this period that he first became involved with golf; writing about the management of municipal golf courses.
In 2003 he moved to financial institution Aon as a senior corporate journalist. Here, he reported on socio-economic trends, threats and opportunities, which was used to increase the revenue streams available to Aon and reduce costs for its clients.
In 2005 Alistair became only the eighth person to edit Golf Club Management, a magazine that had been running since 1935. In 2017 it became The Golf Business. Since 2005 he has worked with hundreds of golf club managers, professional golfers, industry suppliers and experts to report on trends, threats and opportunities to golf clubs.