Marketing: Invest your time and money wisely to ensure you adapt to golf’s changes 5
Your marketing strategy needs to adapt to the changes the game has experienced in recent years, writes Daniel Chidley, but that’s not as difficult as it may seem.
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Tag "Marketing"
Three different golf clubs. Three approaches to customer service 4
In the last few weeks I’ve been in three different golf clubs – all within a few miles of each other – and wanted to access the internet on my phone or tablet at all three.
Securing free marketing for your club 7
One way a golf club can potentially increase income without spending any significant sums of money is via free marketing.
My depressing experience of applying to join golf clubs 6
Recently, Brian Inglis, a former golf club secretary, found himself on the other side of the manager’s table when he decided to join a local club for the first time in his life.
The importance of golf course photography 4
The natural beauty of a golf course at sunrise makes golf one of the most photogenic sports.
Social media is marketing directly to the people your golf club needs 8
Would you rather bury your head in the sand or would you rather know what’s being said and look to address anything that’s valid?
Your club has ‘customers’, not members 8
Clubs that are stagnating struggle to comprehend the power of Twitter, Facebook, YouTube or LinkedIn.
UK and Ireland lost 42,000 members in 2011 7
Golf clubs in the UK and Ireland suffered a net loss of 42,700 members in 2011, according to a new survey.
Full review of the 2011 GCMA conference 1
The GCMA’s captain, John Dinsdale, and chief executive, Keith Lloyd, opened the event by talking about the importance of sharing ideas.
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