“Footgolf meant our turnover grew by 30%”

Alistair Dunsmuir
By Alistair Dunsmuir November 11, 2016 13:05

A Welsh golf club has told the BBC that the introduction of footgolf led to increasing its turnover by 30 per cent at a time when its membership was falling dramatically.

Silver Birch Golf Club opened the footgolf course in 2015 and had more visitors playing the game than golfers after one year.

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The success of the sport, in which participants kick footballs into large holes, has even helped the club secure funding to build a new clubhouse.

Its owner Bryn Jones has told the BBC that his footgolf course is the only full-size 18-hole course in Wales.

“We had about 7,500 golfers coming to play golf in 2014 and when the footgolf opened in March 2015, we had about 8,000 footgolfers in its first year while our golf membership dropped by about 500,” he said.

“We increased our turnover by about 25 to 30 per cent and we secured finance to build a new clubhouse.”

Jones said people have visited from as far away as Kent to have a go and it is played on the same course as the standard golf.

He added it has no effect on the course as there are different greens, football boots are not allowed and there are no divots created like there is with golf.

Silver Birch is only one of seven in Wales affiliated to the UK Footgolf Association.

“Wales is a slow-burner. It’s a key growth area for us. There’s not as many who are playing competitively,” said Gareth May, head of national development for UK Footgolf Association, which has more than 200 affiliated clubs and 70,000 people playing every week.

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“Wales is one or two years behind England. A lot are hearing about it for the first time and doing it leisurely in an activity or stag do.

“Every golf course that’s got footgolf has it for a business point of view.

“It’s to increase utilisation of the golf course, it’s an increase in footfall and in revenue for the club.”

 

Alistair Dunsmuir
By Alistair Dunsmuir November 11, 2016 13:05
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