Golf Environment Organisation revamps its digital offering

Rosemary Ayim
By Rosemary Ayim October 27, 2017 13:04

The online program, OnCourse, which helps golf clubs manage their facility in the most sustainable way possible, has been significantly upgraded.

“This brings significant business benefits to golf facilities and helps golf improve its social and environmental reputation,” said a spokesman for the Golf Environment Organisation (GEO), which runs the tool.

GEO is an international not-for-profit founded to provide support and tools for the golf industry.

“The web app provides a practical one-stop solution that helps courses easily assess and record their practices, find ideas and guidance for improvement, and then promote their value to nature, resources and community.

“At the same time, OnCourse provides golf with a collective system to build an expansive library of shared examples and anonymous data – giving the sport a considerable new bank of evidence to strengthen golf’s image and influence,” he added.

People using the previous version of OnCourse will discover major improvements including an easier, faster interface and many new features to find and share ideas, track progress, store data and highlights, and create an annual report and webpages. And while still the pathway to take the optional step of becoming credibly certified by GEO, OnCourse has been transformed into a valuable tool providing business benefits every year for all types and sizes of facilities, all over the world.”

GEO’s Richard Allison has been working with the clubs testing the new version “The feedback we have been getting most often is that it is much easier to use, it gives clubs peace of mind to know that they are ticking all the right boxes for sustainability, and that having everything together in one app makes life easier. We are really impressed and inspired by all the best practices and highlights we see coming through.”

Howard Craft, club and sustainability manager at Burhill Golf and Leisure in England, said: “The new version is quick to use and represents great value for any course interested in finding efficiencies and getting more recognition for its work for the environment and community.”

Bjarni Hannesson, course manager at Golfklúbburrinn Keilir in Iceland, added: “OnCourse does a lot. Our team learned a huge amount through the self-assessments, data and document gathering, and the highlights shared by other clubs. It also gave us the story, confidence and the tools to tell our golfers and community more about what we are doing.”

A new annual subscription will be introduced in 2018 to contribute to further development of the platform and other not-for-profit work to support and reward sustainability in golf. The regular subscription will be €300 / £300 / $350 and anyone registered before the end of 2017 will receive 25 per cent off the 2018 subscription.

Keilir GC in Iceland is using OnCourse to help guide and promote its environmental work

The CEO of GEO, Jonathan Smith, who also sits on the editorial advisory panel of Greenkeeping magazine, said: “We are really pleased to be able to invite golf club and course managers to find out more and get OnCourse. In addition to the direct benefits for your golf facility, your leadership in sustainability will connect with many others – making a meaningful contribution to golf’s image and reputation, as well as generating a significant positive impact in fostering nature, conserving resources and strengthening communities around the world.”

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Rosemary Ayim
By Rosemary Ayim October 27, 2017 13:04
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