LIV Golf to invest £1 million in Hertfordshire and Bedfordshire

Alistair Dunsmuir
By Alistair Dunsmuir June 9, 2022 12:19

LIV Golf has announced a contribution of £1 million in initial funding to support non-profit organisations serving underrepresented communities across the Hertfordshire and Bedfordshire counties.

The announcement comes as the LIV Golf Invitational, a lucrative and arguably controversial golf tournament, is taking place at Centurion Club in St Albans, Hertfordshire.

This effort is part of LIV to Give, the organisation’s recently announced new global Corporate Social Responsibility (CSR) platform designed to support social and environmental efforts globally and in each of the series host communities. LIV Golf has pledged USD $100 million (£79 million) to support a broad range of initiatives targeting education, environmental sustainability, golf development programs, and the well-being of communities in the short and long term.

“Given the powerful platform that the game of golf provides to promote social change beyond the field, we are thrilled to donate these funds and make a substantial impact in the local community via our LIV to Give platform,” said Atul Khosla, chief operating officer of LIV Golf Investments. “We are grateful for the opportunity to fund organisations that share our goals for the sustainable development of society.”

ST ALBANS, ENGLAND – JUNE 08: Justin Harding of South Africa, Phil Mickelson of the United States and Chase Koepka of The United States talk to the media during a press conference at The Centurion Club on June 08, 2022 in St Albans, England. (Photo by Chris Trotman/LIV Golf/Getty Images)

To ensure the appropriate use of funds, each beneficiary will work alongside LIV Golf and the ‘local volunteer advisory committee’, comprising Sir Mike Penning MP, David Williams, the governor at the University of Hertfordshire and Lionel Wallace, the former high sheriff of Hertfordshire, to deliver on focus areas including growing the game of golf, environmental sustainability and charitable programmes that support underrepresented communities.

“I am pleased to support this effort to ensure we can help as many local people as possible across Hertfordshire and Bedfordshire through this very generous charitable donation,” said Sir Mike Penning MP.  “I’m particularly supportive of LIV Golf’s determination to help raise aspirations amongst young people as well as contributing to local environmental causes. It’s not often you can get involved in giving away £1m in your local area and I’m extremely keen to see what lasting impact the money will have”.

“I am very proud that the LIV Golf Invitational Series is launching in my constituency and particularly pleased that they are showing their commitment to the local area by donating £1m to local charities focusing on young people as well as projects dedicated to the environment. This will be of huge benefit to the local community,” added Bim Afolami, local MP for Hitchin and Harpenden.

The first donation from LIV to Give will be earmarked to Growing Resilience in Teens (GRIT), a local charity focused on early intervention projects offering essential mental health services for at-risk local teenagers and young adults.

“This generous donation will make a real difference to the lives of young people who rely on GRIT for counselling, support and coaching,” said Dr Louise Randall, local GP and founder of the charity GRIT. “It will allow us to continue and expand GRIT’s core mission – to deliver life skills through sports and connected emotional support programmes to the young people in our local communities who need it most.”

 

Alistair Dunsmuir
By Alistair Dunsmuir June 9, 2022 12:19
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14 Comments

  1. Burridge June 19, 07:42

    LIV GOLF, is doing great things for local communities, and especially golf ⛳️

    Reply to this comment
  2. Renstrom June 18, 10:38

    How they run their business as a qualitative model will be the difference of success or failure! Has to benefit people who play and work in the golf industry! I like their social focus!
    Give them an opportunity to improve and do well give them a shot!

    Reply to this comment
  3. American Golf June 16, 21:56

    I thought it was a great event and golf is in the news free coverage and it’s only going to get bigger! The Saturday felt like a big tournament and the crowds enjoyed themselves! Some surprising name about to sign ‘

    Reply to this comment
  4. CHair June 16, 09:57

    A definite positive but it’s always going to be highlighted that they spent probably close to half a billion on golfers just to turn up to events.

    Reply to this comment
  5. TLowe June 15, 09:49

    Are we that short sighted to think that £1m vs the hundreds of millions (if not £1bn+) paid out to players is in any way representative of what’s possible.
    However, it’s still a useful sum of money and can do a lot of good, I just hope it’s better used than many other funding we’ve seen in the past.

    Reply to this comment
  6. Chip June 15, 05:18

    So less than one-half of one percent of Phil’s payout… Brave! A billion pound. Or a half Billion here, half billion there… after all the sport washing will be taking place on Trumps’ behalf as well.

    Reply to this comment
  7. Clinical Computer June 15, 01:12

    Lovin this LIV Golf. All the press can “bad mouth” it, but its the future. Sometimes people just don’t like change.

    Reply to this comment
  8. General Manager June 13, 10:10

    And yet they’ll pay £54million to the first player who shoots 54! It’s. Not. About. Growing. The. Game.

    Reply to this comment
  9. GolfCoach June 13, 04:45

    ‘Bad money’ doing ‘good things’. Finally. Accept it, embrace it and keep improving ‘the system’.

    Reply to this comment
  10. Amish June 11, 18:16

    There exists a huge opportunity to promote the game in India and make it accessible to the masses

    Reply to this comment
  11. Bridges June 10, 10:24

    It would be great if the players could also contribute to local communities at each venue! The sums of money they are earning are obscene and unmerited against the backdrop of extreme societal challenges.

    Reply to this comment
  12. Peter June 9, 17:12

    Very mixed feelings on this one !! Testing me for certain !!

    Reply to this comment
  13. Claret June 9, 16:23

    Money grabbers with no morals

    Reply to this comment
  14. Milwaukee Power Tools June 9, 13:27

    Alot of negative stuff about LIV but this is something positive

    Reply to this comment
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