Club reports 77% surge in memberships since the Ryder Cup

Alistair Dunsmuir
By Alistair Dunsmuir November 27, 2023 11:30

A golf club in Lancashire has seen a surge in memberships in just the last few weeks and it believes it is down to having a link with one of the stars of the Ryder Cup.

Formby Hall Golf Resort & Spa says it has seen a 77 percent surge in golf memberships and enrolments since Team Europe’s historic Ryder Cup win in early autumn.

The club has also had a 20 percent year-on-year increase in footfall to its driving range and a 43 percent increase in rounds played on its Woodhey Dunes course. Sales at the club shop are up nine percent.

Formby Hall Golf Resort & Spa

The resort is calling this the “Tommy Fleetwood effect”.

The Ryder Cup star grew up in Southport and learned to play as a young boy at Formby Hall. He also opened his first Tommy Fleetwood Academy at the club – the TFA Formby Hall – in 2019 under the leadership of his junior coach, Norman Marshall.

TFA Formby Hall has seen junior golfer enrolments go up by 28 percent compared with pre–Ryder Cup levels. Calls to the TFA to find out more are up 200 percent and website visits are up by 219 percent.

Mark Williams, golf manager and head professional at Formby Hall Golf Resort & Spa, said, “Formby Hall has been associated with golf’s elite since we opened in 1996. Having such strong links to one of the world’s best golfers in Tommy Fleetwood is a privilege.

“You can’t help but feel inspired by Tommy’s performance in Rome, and to see him secure the winning point for team Europe in his Sunday singles match was amazing. It’s fantastic to see how his achievements have inspired junior and adult golfers to take up golf, we’ve had everything from complete novices to experts get in touch with us since the Ryder Cup.”

Norman Marshall with Tommy Fleetwood

Tommy Fleetwood won Formby Hall’s junior champion title in 2003 and made his first hole-in-one on the 16th hole at just 12 years of age. At the TFA Formby Hall, Norman Marshall uses his decades of experience and time with Tommy to create structured coaching programmes that include the games and drills that Tommy used as a developing golfer.

Norman says, “Golf is a powerful sport that teaches many life lessons. The peak in interest in the TFA just goes to show what a role model and inspiration Tommy is. We have a range of coaching programmes with one-to-one lessons and group coaching for men, women and juniors and it’s the demand from new juniors that we’ve seen a real increase post-Ryder cup.

“Our programmes incorporate life skills and lessons that extend far beyond the golf course and into our daily lives – things like resilience, hard-work and belief, which is especially powerful for young people. We have juniors and their parents who tell us that the skills acquired at the TFA help them to manage difficult times in their lives and have built up their confidence – that’s something me and Tommy are incredibly proud of.”


Alistair Dunsmuir
By Alistair Dunsmuir November 27, 2023 11:30
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  1. Paul Stevens December 2, 03:29

    Very well deserved by Formby Hall;Norman Marshall and the nicest guy in Golf:Tommy Fleetwood

    Reply to this comment
  2. Pinnacle November 30, 11:51

    And what a venue it is! Always had a great reception at Formby Hall Golf Resort & Spa and some of my favourite events over the last years!

    A lot of that down to the fantastic hospitality standards set by the team! Looking forward to our next visit in 2024.

    Reply to this comment
  3. Consultant November 27, 17:12

    Tommy Fleetwood may be one of the nicest human beings I have ever met. We golfed together in a pro-am and in spite of the horrendous weather he pressed on, never complained, and was so incredibly polite.

    Reply to this comment
    • ErnieLong March 22, 15:34

      The course was very untidy in places when we played it recently, lots of dumped rubbish and litter around, and generally very uncared for, which was a real shame. The greens were good though and the fairways played well considering the amount of rain and course closures elsewhere. An eye for detail is needed here as it feels very unloved, with traffic and greenfees being priority. It will always be flat but could be amazing with some care.

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