BurgGolf and UGolf form partnership
The biggest golf operator in the Netherlands, BurgGolf, which operates six courses, has formed a partnership with Europe’s largest golf course management company, UGolf International, which runs more than 100 golf venues.
The new collaboration will see the two companies “work together on future projects to further enhance the golf experience that they offer to their members”, says a spokesman.
Under the terms of the agreement, UGolf International will work closely with the BurgGolf team on its future plans, providing expert advice on member programmes as well as helping with the creation of a network of junior academies, clinics and classes to help grow the game.
In addition, UGolf International will assist in the in-house training of the Dutch company’s staff while members of BurgGolf will be able to play any of UGolf’s foreign courses and take part in international golf trips organised by the French-based group.
Nathanaël Pietrzak-Swirc, chief executive officer of UGOLF International, said: “There are around 415,000 people that play golf in the Netherlands. After football, tennis and fishing, it is the fourth biggest sport in the country but there is a great opportunity to make it even more popular and introduce it to a new audience. We share BurgGolf’s goal to make the sport more attractive, both to young people and older people, and are excited to be working together in this new collaboration.”
Wolter Pelt, managing director of BurgGolf, said: “The operation of golf courses in the Netherlands is still fairly traditional and, on the whole, it is difficult to professionalise. We’re very pleased to be currently managing six courses but we want to become bigger, and we are delighted to be able to make use of UGolf’s knowledge and experience to help us make the next step.”
How to become the biggest golf business group in Europe… That can be very interesting for the future of golf.
Congrats
Thanks to BurgGolf shareholders and teams for their trust and congratulations to Nathanaël Pietrzak-Swirc, CCM for this ⛳️
It’s great to see it open but it’s a shame when we visited in September, it wasn’t quite finished
Will come and visit soon though
Wow, that’s potentially very important for Dutch golf !
In these complex and complicated business environments, we’re operating in, collaboration is the way to go. More should be looking to form, strategic alliances, business partnerships and beneficial collaborations that help them thrive. Instead of, just survive ! Well done !